Akasha Goins

Marketing is all about strategy and developing plans to reach the audience more effectively. Before you can build a strategy, goals and objectives should be set. Without goals and objectives, how will you evaluate […]

Mobile technology has made quite the impact on brands and their content. It has given marketers more ways to deliver their messages to consumers through increased personalization and the opportunity to create a […]

In the United States, 85% of consumers use social media and of this group, 58% follow brands on social media (LaMontagne, 2015). Brands are more active on social media now than ever as they should be. With all of […]

Mobile technology has made quite the impact on brands and their content. It has given marketers more ways to deliver their messages to consumers through increased personalization and the opportunity to create a […]

Attendees:
Gretchen
Christine
Colleen
Akasha
Jane
Justin
Collie

General Notes:

Collie’s feedback on the presentation pitch deck. Recommends we should connect with them emotionally. Possibly remove t […]

TBS/People of Earth & Twitter

TBS used Twitter to create an out of this world experience. Before the second season premiere of their show, People of Earth, TBS used Twitter’s direct messaging to care for baby a […]

Attendees: 

Gretchen, Christine, Colleen, Akasha, Jane, Justin , Amy , Becca

General info: 

Amy’s comments

Digital analysis, well thought out and thorough
Loves ERD & process diagrams […]

Attendees:
Gretchen
Christine
Colleen
Akasha
Jane
Justin

General Notes:

Going over upcoming due dates
Discuss topics to cover with Amy & Becca
Review the data process model on the site […]

Attendees: 

Gretchen, Christine, Colleen, Akasha, Jane, Justin, Collie

General Notes:

Reviewed buyer personas and corresponding data.

Suggestion: add brand bullets under behavior, family […]

The home furnishing décor company, Pier 1, and the fashion retailer, Express, wanted to increase in-store visits/traffic. How can they use social media to bring consumers into their physical locations? They use […]

What is a project? A project can simply be defined as tasking that falls outside of day-to-day business and when completed it provides a sought-after benefit, product, and/or service. The manager must keep the […]

Jakob Nielsen published 10 usability heuristics for user interface design. If you are not familiar with them, you can check them out here. All 10 principles should be kept in mind when designing for users, but […]

Everyone has experienced change of some sort – graduating from college, moving to a new house in a new city, starting a position at work. Every week, month, day of the year there is an organization introducing n […]

We have spent quite some time discussing artificial intelligence (AI) during our time in this program, but we haven’t talked about its relationship with the user’s experience. Try to think back to when online sho […]