@akasha-goins
Active 2 years, 4 months ago-
Akasha Goins wrote a new post, Let’s be SMART, on the site Akasha Goins 3 years, 5 months ago
Marketing is all about strategy and developing plans to reach the audience more effectively. Before you can build a strategy, goals and objectives should be set. Without goals and objectives, how will you evaluate […]
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Akasha Goins wrote a new post, Location-Based Marketing: Beacons, on the site Akasha Goins 3 years, 6 months ago
Mobile technology has made quite the impact on brands and their content. It has given marketers more ways to deliver their messages to consumers through increased personalization and the opportunity to create a […]
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Akasha Goins wrote a new post, Are You Listening?, on the site Akasha Goins 3 years, 6 months ago
In the United States, 85% of consumers use social media and of this group, 58% follow brands on social media (LaMontagne, 2015). Brands are more active on social media now than ever as they should be. With all of […]
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Akasha Goins wrote a new post, Location-Based Marketing: Beacons, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2019 3 years, 6 months ago
Mobile technology has made quite the impact on brands and their content. It has given marketers more ways to deliver their messages to consumers through increased personalization and the opportunity to create a […]
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Akasha Goins posted a new activity comment 3 years, 7 months ago
Hi Kricket, thanks for sharing! I really enjoy Hozier’s music too. Instagram and Facebook Live have been great tools for artists to announce something they’re working on whether that’s a pop-up show or new music. Live events are a great way to be transparent with your audience. From your post it seems like Hozier’s concert setup was very minimal,…[Read more]
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Akasha Goins wrote a new post, 10/28 Team Meeting with advisor, on the site BranchLabs 3 years, 7 months ago
Attendees:
Gretchen
Christine
Colleen
Akasha
Jane
Justin
CollieGeneral Notes:
Collie’s feedback on the presentation pitch deck. Recommends we should connect with them emotionally. Possibly remove t […]
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Akasha Goins wrote a new post, TBS Engagement on Twitter & ADP Awareness on LinkedIn, on the site Social Media Innovation MIS 5603 Fall 2019 3 years, 7 months ago
TBS/People of Earth & Twitter
TBS used Twitter to create an out of this world experience. Before the second season premiere of their show, People of Earth, TBS used Twitter’s direct messaging to care for baby a […]
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Akasha Goins posted a new activity comment 3 years, 7 months ago
Hi Ben, thanks for sharing! I enjoyed your use of puns. When I was in undergrad I definitely stopped at Target to stock up on school essentials. I am a Target frequent shopper and it seems like every August I receive a “save $10” coupon paired with a back-to-school ad in the mail.
Target has made my experience easier with their app. Every…[Read more]
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Akasha Goins wrote a new post, Team Meeting (w/ advisors) 10/8, on the site BranchLabs 3 years, 7 months ago
Attendees:
Gretchen, Christine, Colleen, Akasha, Jane, Justin , Amy , Becca
General info:
Amy’s comments
Digital analysis, well thought out and thorough
Loves ERD & process diagrams […] -
Akasha Goins wrote a new post, Team Meeting 10/7, on the site BranchLabs 3 years, 7 months ago
Attendees:
Gretchen
Christine
Colleen
Akasha
Jane
JustinGeneral Notes:
Going over upcoming due dates
Discuss topics to cover with Amy & Becca
Review the data process model on the site […] -
Akasha Goins wrote a new post, Team Meeting 9/30, on the site BranchLabs 3 years, 8 months ago
Attendees:
Gretchen, Christine, Colleen, Akasha, Jane, Justin, Collie
General Notes:
Reviewed buyer personas and corresponding data.
Suggestion: add brand bullets under behavior, family […]
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Akasha Goins wrote a new post, Using Digital to Increase In-Store Sales, on the site Social Media Innovation MIS 5603 Fall 2019 3 years, 8 months ago
The home furnishing décor company, Pier 1, and the fashion retailer, Express, wanted to increase in-store visits/traffic. How can they use social media to bring consumers into their physical locations? They use […]
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Akasha Goins and
Rebecca Zinn are now friends 3 years, 8 months ago
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Akasha Goins posted a new activity comment 3 years, 8 months ago
Hi Brianna, thank you for sharing. I feel the same with apps. I do a lot of online shopping and I find this is sometimes easier to do through an app. My phone is always in close proximity which makes it easy to reach for it go to my frequently used app, past orders, and reorder items I have purchased before. I am an iPhone user and most of my apps…[Read more]
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Akasha Goins wrote a new post, Project Management with AI, on the site Akasha Goins 3 years, 9 months ago
What is a project? A project can simply be defined as tasking that falls outside of day-to-day business and when completed it provides a sought-after benefit, product, and/or service. The manager must keep the […]
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Akasha Goins wrote a new post, Digital Transformation & Font, on the site Akasha Goins 3 years, 10 months ago
Jakob Nielsen published 10 usability heuristics for user interface design. If you are not familiar with them, you can check them out here. All 10 principles should be kept in mind when designing for users, but […]
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Akasha Goins wrote a new post, Winning Over the Team, on the site Akasha Goins 3 years, 10 months ago
Everyone has experienced change of some sort – graduating from college, moving to a new house in a new city, starting a position at work. Every week, month, day of the year there is an organization introducing n […]
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Akasha Goins's profile was updated 3 years, 10 months ago
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Akasha Goins wrote a new post, UX & AI, on the site User Experience Design MIS5109 Summer 2019 3 years, 10 months ago
We have spent quite some time discussing artificial intelligence (AI) during our time in this program, but we haven’t talked about its relationship with the user’s experience. Try to think back to when online sho […]
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Akasha Goins posted a new activity comment 3 years, 10 months ago
Hi Crystal! Thank you for sharing. I actually forgot what the old Instagram logo looked like. The updated boomerang logo was much needed – the old logo was almost too literal. As you mentioned, they are always updating features in their app so it was only natural for them to make an update to the logo. As the app gained more popularity it was time…[Read more]
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