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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Aisha

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@aisha-pinkney

Active 6 months, 2 weeks ago
@janice-goehler Hi Janice! Thanks for the friend request. It looks like we have some common skills and interests but what stuck out the most was the fact that we are both graduates of Temple undergrad returning to continue our education after working for some time. I commend you because I know first-hand how nerve-wrecking and intimidating it […] View
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    Aisha posted a new activity comment 7 months, 2 weeks ago

    I’ve always been fascinated by factors that influence the market and how public statements from certain individuals such as company reps, celebrities or influencers can affect trading activity. The company I worked for experienced this first hand when an executive stated that we expected a large subscriber loss in the upcoming quarter. Shares dove…[Read more]

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    Aisha posted a new activity comment 7 months, 2 weeks ago

    I agree with many of you by saying that since I’m not a gamer, Twitch didn’t seem like the platform for me. My nephews use it for that purpose and I always ask “How do you find watching someone else play a video game so entertaining?”. same for kids that watch other kids play with toys on YouTube. Different generation, different trends. After a q…[Read more]

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    Aisha posted a new activity comment 7 months, 2 weeks ago

    There is a long tradition of companies renaming themselves after a scandal sometimes it works but I agree that Facebook is going to have to do a lot more than give itself a new moniker to air out its pervasive odor of evil. My question is will Zuckerberg step down as chair of the company following the last few years of problems and many calling…[Read more]

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    Aisha posted a new activity comment 7 months, 2 weeks ago

    I may have the unpopular opinion here but I liked Netflix’s previous attempts at interactive film and the concept of “choosing your own adventure”. I think that when the games are live and the catalogue grows, interactive content will become increasingly intertwined with video-on-demand offering and Netflix is once again in the lead.

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    Aisha posted a new activity comment 7 months, 2 weeks ago

    Not only are the features innovative but very timely, their announcement came one day after the U.S. dropped its travel ban, allowing vaccinated travelers from other countries to enter. Airbnb seems to be taking every opportunity to address the needs of almost every consumer and I’m a fan!

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    Aisha wrote a new post, Are QR Codes here to stay?, on the site Aisha Pinkney 7 months, 3 weeks ago

    QR Codes (short for Quick Response Codes) may have the rebrand story of the year. Over the years there are several factors that have contributed to the matrix barcode’s engagement including the increase in s […]

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    Aisha posted a new activity comment 8 months, 3 weeks ago

    I laughed the entire time while reading! I believe it went viral because of how hilariously detailed her descriptions are. Also, Candy corn has consistently been a debate on social media for the last few years and I believe that Brach knew this specific product would be a conversation starter at the very least. I hate candy corn but I almost want…[Read more]

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    Aisha wrote a new post, There's An App For That, on the site Aisha Pinkney 8 months, 3 weeks ago

    Over the past decade, mobile devices have completely reshaped the digital landscape. They now consume more than twice as much of our attention as traditional computers, and in many regions are the only means […]

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    Aisha posted a new activity comment 9 months ago

    The integration of other app feature happens a lot. In my opinion, instagram is the biggest culprit. Like you mentioned it makes alot of business sense to attempt to keep your users from going elsewhere. For example when instagram introduced video content to the platform, it singlehandedly put the app ,Vine, out of business. Anyone remember that…[Read more]

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    Aisha posted a new activity comment 9 months ago

    First, congratulations on becoming an expectant mother! Hopefully you find informational guides less overwhelming than this What to Expect app. I can relate to coming across ab app with so much potential to be great but the cons are too much. In these cases, It makes me wonder if the developers test the app or get any user feedback before…[Read more]

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    Aisha posted a new activity comment 9 months ago

    Some of these app ideas are great! I consider myself to be an avid app user and if there is a mobile app available for a site or destination that I use, I will likely download it (hence the minimal storage space on my phone). In my experience, apps are still more convenient than most mobile sites so I love reading articles like the one you chose.…[Read more]

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    Aisha posted a new activity comment 9 months, 2 weeks ago

    This is a very interesting invention and I’m surprised it’s making a (new stylish) comeback after all the backlash when Google first launched the similar product in 2015. While I think the Rayban/Facebook innovation is great for tech I also find it unnecessary (unless you’re a super spy). The features are underwhelming. You can take photos and…[Read more]

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    Aisha wrote a new post, LISTENING TO RESPOND, on the site Aisha Pinkney 9 months, 2 weeks ago

    Although 90% of companies feel that social media is a major part of their marketing strategy, only 41% monitor social media discussions closely (1). The case for social listening has constantly been proven, […]

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    Aisha posted a new activity comment 9 months, 4 weeks ago

    The success of this campaign comes at no surprise because Wendy’s is one of the top companies that get’s social media right! This is especially when it comes to twitter. Their team operates the platform like a true two-way communication platform, prioritizing customer interaction and insights above all else. Social listening is such a crucial…[Read more]

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    Aisha posted a new activity comment 9 months, 4 weeks ago

    Wow, cell phones have come a long way! I just saw a commercial for the flip phone today and wondered what the adoption would look like for this kind of product? Will anyone be able to take. iPhone off it’s current throne? The iPhone has been reigning supreme over the last 10 years and I agree that it’s not really because of innovation but it’s…[Read more]

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    Aisha wrote a new post, POV: The Festival Journey, on the site Aisha Pinkney 11 months, 1 week ago

    I’ve had the opportunity to experience festival events as an event planner and an attendee, so I believe that I’m qualified to speak from the point of view of both sides. For the purposes of this post, I wan […]

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    Aisha wrote a new post, UX over Routes, on the site Aisha Pinkney 11 months, 1 week ago

    Apple’s navigation app is probably the most used app on my phone outside of text. I consider myself to be directionally challenged so I used it very often, even when traveling in my hometown. I’ve always bee […]

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    Aisha wrote a new post, Missed Flight PTSD, on the site Aisha Pinkney 11 months, 1 week ago

    My friends and family think I’m crazy for always arriving at the airport 4 hours before my flight departure. It’s become standard for me ever since the one dreadful day that I spent 4 hours in the TSA che […]

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    Aisha wrote a new post, Aisha's Certifications, on the site Aisha Pinkney 1 year, 1 month ago

    HubSpot Academy
    HubSpot Academy is the worldwide leader in free online training for inbound marketing, sales, and customer service professionals. We specialize in comprehensive certifications, singular topic […]

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    Aisha wrote a new post, Do you really save money cutting the Cord?, on the site Aisha Pinkney 1 year, 2 months ago

    The era of traditional TV has changed drastically in the last 10 years. Due to rising costs in pay TV, many people have switched to over-the-top live streaming services and cancelled their cable or satellite. […]

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