Aisha

I completely agree with you Aisha! I think that when it comes to saving lives from senseless gun violence, it’s worth paying the price of privacy. What would you think about AI that more closely monitored who was looking up (or posting about) violent ideas like school shootings. We’ve heard time and time again about domestic terrorists posting about their plan of attacks on online forums. In my opinion, that kind of online behavior is a clear indicator of something going wrong in the mind of the poster. If we know someone is displaying these violent behaviors, I think it’s morally right for the government to stop them from hurting anyone. However, this is could be considered an invasion of privacy to many.

I like the idea of improving physical security. Airports are getting very close to being able to conduct x-ray scans as you walk through them. Soon the days of long waits in TSA will be replaced with long walks down x-ray hallways. Then when you through on a powerful AI to scan and find threats, you make the world a safer place for everyone.

Aisha what a great analysis! I really enjoy learning about the segmentation of markets and how those impact the usage of certain services/products. This is a great example showcasing the importance of African Americans in the industry. I am curious to see the distribution for other groups such as latinos or even the differences between genders.

I found a great article and I think you are going to find it interesting. It is titled “Men vs. Women: Who Is More Active on Social Media?” and below is the link. I enjoyed reading about the different utilizations of Social Media and I think it is especially important for us to learn when creating a Marketing Strategy. The differences between genders, ethnicities and people with specific backgrounds are important to be understood so that we can accurately grasp their attention. Very fascinating read!

https://www.brandwatch.com/blog/men-vs-women-active-social-media/

Hi Aisha,
I loved the focus of your post- I think targeting and segmenting of social media will be ever-increasingly important as we look towards the future. Right now, if I were to advertise on a print magazine, billboard, newspaper, radio or television ad, most advertising companies can give accurate breakdowns on the demographics so that marketing teams can make the best decisions possible and gain the most possible exposure. But this same thought process is not done entirely when marketers look towards social media. Marketing Teams see the internet as a great place for brand exposure and spend time setting up accounts, but then copy and paste different messages across different platforms. All despite the fact that different social media platforms have vastly different demographics that engage with them! They should be especially focused on taking advantages of the differences in platforms to drive engagement higher.

I did not know that African Americans lead in technology consumption. It really makes me wonder why there is not a bigger push for this demographic’s inclusion in advertising. I would be interested to see a study that looks at usage across social media platforms for this demographic.