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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Adrienne Gervasio

Profile picture of Adrienne Gervasio

@adrienne-gervasio

Active 2 years, 4 months ago
@tyler-cameron Hi Tyler, I saw that you work in PR at Slice. I follow that company on LinkedIn and I’m always really interested in what they do. I don’t know that much about PR but I would love to chat with you about what you do. Look forward to connecting with you more soon! View
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  • Profile picture of Adrienne Gervasio

    Adrienne Gervasio wrote a new post, 11/27 Minutes, on the site Social Llamma 4 years, 5 months ago

    Attendees
    Adrienne Gervasio

    Maureen McGirr

    Melissa Reilly

    Lauren Lawson

    Amanda Ribarchik
    Slide Deck

    No comments from Becca and Amy. On track and clear.

    Website

    Clearly shows each […]

  • Profile picture of Adrienne Gervasio

    Adrienne Gervasio wrote a new post, Celebrity Hairstylist Finds Her OUAI with Influencer Marketing, on the site Social Media Innovation – Fall 2017 4 years, 5 months ago

    Celebrity hairstylist, Jen Atkin, first became noticeable through the social media posts of her very famous clients, the Kardashians. Before working with them she was already building an impressive book of […]

  • Profile picture of Adrienne Gervasio

    Adrienne Gervasio wrote a new post, AirBnB Enters Another Area of Hospitality Industry, on the site Digital Innovation in Mobile Marketing and Communication – Fall 2017 4 years, 6 months ago

    AirBnB is known for disrupting the hotel hospitality industry with their app that allows people to host guests in their homes for a unique and often more cost-effective experience for travelers. Now, they’re […]

  • Profile picture of Adrienne Gervasio

    Adrienne Gervasio wrote a new post, Health + Fitness Wearables are Finally Getting More Discreet, on the site Adrienne Gervasio 4 years, 6 months ago

    A startup called Spire is launching a new fitness wearable that attaches to your clothing instead of being worn on your wrist. The wearable is called The Health Tag and it tracks heart rates, breathing patterns, […]

  • Profile picture of Adrienne Gervasio

    Adrienne Gervasio's profile was updated 4 years, 6 months ago

  • Profile picture of Adrienne Gervasio

    Adrienne Gervasio wrote a new post, Live Stream to Be Seen, on the site Digital Innovation in Mobile Marketing and Communication – Fall 2017 4 years, 6 months ago

    For small businesses, live streaming is the perfect solution for Facebook’s tricky algorithm. When business pages post unpaid content on Facebook, the platform only allows your audience to see some of those posts […]

  • Profile picture of Adrienne Gervasio

    Adrienne Gervasio posted a new activity comment 4 years, 6 months ago

    I agree with the quote that says people will always want to buy beauty products in person. I couldn’t see myself ever fully trusting an app to be perfectly accurate in color. It also doesn’t take into consideration that not all makeup applies the same. The texture of products matters to me just as much as the color.

    It’s possible that the apps…[Read more]

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  • Profile picture of Adrienne Gervasio

    Adrienne Gervasio wrote a new post, Our Proposal Deck, on the site Social Llamma 4 years, 6 months ago

    Social Llamma
    View Our Proposal

  • Profile picture of Adrienne Gervasio

    Adrienne Gervasio posted a new activity comment 4 years, 7 months ago

    Southwest was thinking about how they want to be perceived overall as a brand. campaigns like this go a long way these days when we hear so much about people’s bad experiences on airplanes. I totally agree with you about the ROI being all about brand awareness and making connections with the customer. A lot of people can probably relate with one…[Read more]

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  • Profile picture of Adrienne Gervasio

    Adrienne Gervasio posted a new activity comment 4 years, 7 months ago

    I thought this was a really interesting partnership! Good for BK for bringing attention to something that is so important. I saw it the other day and I really enjoyed it and paid close attention to it. Burger King is definitely making a good point by showing off how quickly and easily people will complain about a burger being served to them in…[Read more]

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  • Profile picture of Adrienne Gervasio

    Adrienne Gervasio wrote a new post, Facebook's Latest Changes Make for Poor User Experience, on the site Adrienne Gervasio 4 years, 7 months ago

    Facebook has been testing a lot of changes recently and not all of them are going to be popular. In the wake of the “fake news” movement, Facebook as recently adjusted the comments algorithm to feature comments […]

  • Profile picture of Adrienne Gervasio

    Adrienne Gervasio wrote a new post, Facebook's Latest Tackle of Fake News is Overwhelming My News Feed, on the site Social Media Innovation – Fall 2017 4 years, 7 months ago

    Most people are aware that Facebook is being blamed for a large part of the “fake news” that was being legitimized on the internet during the latest presidential election. It was also in the news that Facebook was […]

  • Profile picture of Adrienne Gervasio

    Adrienne Gervasio wrote a new post, You Can Now Order Food on Facebook, on the site Digital Innovation in Mobile Marketing and Communication – Fall 2017 4 years, 7 months ago

    Food delivery services have become more and more popular in the past few years, so it’s not surprising that Facebook wants in on the action. Facebook has launched a new service that allows you to order food […]

  • Profile picture of Adrienne Gervasio

    Adrienne Gervasio posted a new activity comment 4 years, 7 months ago

    Even though I agree that this is pretty bold of hamburger helper to do, I also kind of love it. The internet has become a place where roasting people is a regular thing and I think if a brand is going to roast someone who was being a bully in the first place, it won’t hurt them greatly to take that chance. I have never and probably will never eat…[Read more]

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  • Profile picture of Adrienne Gervasio

    Adrienne Gervasio wrote a new post, What Gives WestJet Customers More Value: Snapchat or Pinterest?, on the site Social Media Innovation – Fall 2017 4 years, 7 months ago

    While discussing the WestJet case study in class, we briefly discussed which platform the airline should pursue, Snapchat or Pinterest. During this discussion, I was thinking about how I use both of the platforms […]

  • Profile picture of Adrienne Gervasio

    Adrienne Gervasio wrote a new post, Digital Analysis, on the site Social Llamma 4 years, 7 months ago

    How It Works
     

    Users who have successfully downloaded the Social Llamma application to either their iPhone or Android, will be able to access popular promotions, restaurant/bar specials and capacity levels, […]

  • Profile picture of Adrienne Gervasio

    Adrienne Gervasio wrote a new post, An Interview with Melissa Reilly: Traveler, Dog Lover, and Aspiring Marketer, on the site Adrienne Gervasio 4 years, 7 months ago

    Between playing with her two adorable dogs, Bob and Grayson, and working hard as Director of Development at Temple Health, Melissa Reilly is also a student in the Digital Innovation in Marketing program at the Fox […]

  • Profile picture of Adrienne Gervasio

    Adrienne Gervasio and Profile picture of Lauren LLauren L are now friends 4 years, 8 months ago

  • Profile picture of Adrienne Gervasio

    Adrienne Gervasio wrote a new post, Amanda Ribarchik, on the site Social Llamma 4 years, 8 months ago

    Amanda brings more than 10 years of IT and digital marketing experience, with previous experience in healthcare and media. She works to bridge the gap between technology and marketing, with practical experience […]

  • Profile picture of Adrienne Gervasio

    Adrienne Gervasio wrote a new post, Lauren Lawson, on the site Social Llamma 4 years, 8 months ago

    Lauren Lawson is a Virginia native that currently resides in the state’s capital. She studied Mass Communications with an emphasis in Broadcasting at Norfolk State University. She started her career in sales, then […]

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