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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Abby Merola

Profile picture of Abby Merola

@abigail-merola

Active 18 hours, 41 minutes ago
@hannah-ohara Hey Hannah! I remember you saying at Orientation that you were also a photographer! With fall coming up, I have tons of shoots to work on. Do you have any fun shoots comin up? I can’t wait to network with you more on this! I love talking to other photographers!! View
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  • Profile picture of Abby Merola

    Abby Merola wrote a new post, A loT of cool benefits!, on the site Digital Marketing MKTG 5604 Fall 2021 8 months, 2 weeks ago

    “loT” stands for the Internet of Things which basically means technology used in computers, phones, machines, etc can transfer data to each other without having to use a human to human connection through a tec […]

    • Profile picture of Sara Valko
      Sara Valko replied 8 months ago

      Hi Abby!

      Loved reading your article about the IoT and how beneficial it is to society! It’s funny you mentioned Marty, the Giant Food Stores Robot, because while I was shopping for food for dinner today I swear every corner or aisle I turned, he was there. I swear I could not escape him. I think it is really cool though how Giant was able to create a robot that simply navigates the store and looks for messes to clean up, it really is a cool invention and definitely seems to save time on the employee’s part. I also liked reading about your other examples of the IoT and how it is or can be used in everyday life. I really do hope that it stays around like you said because it is such an integral part of our society now.

      Thank you for sharing your post! What an interesting read.

      Sara

  • Profile picture of Abby Merola

    Abby Merola posted a new activity comment 8 months, 2 weeks ago

    Hi Henry,

    I do not know anyone who uses multiple drugs, but I feel like this new AI technology would be super beneficial. In the world we live in today, I feel like there needs to be more health coverage for the people who cannot afford it, especially the poor people who live on the streets in Philadelphia. I know my grandparents pay for much…[Read more]

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  • Profile picture of Abby Merola

    Abby Merola wrote a new post, Location Tracking Service Advancement!, on the site Abigail Merola 8 months, 2 weeks ago

     As a millennial, I am one of the few people who saw technology evolve so rapidly right in front of my eyes. When I was in middle school, we didn’t have cellphones to communicate with others. We used to play ou […]

  • Profile picture of Abby Merola

    Abby Merola posted a new activity comment 8 months, 4 weeks ago

    I’m not going to lie, when I saw that Facebook and Instagram went down twice in one week, some shady stuff was going down. To me when an app crashed, I always think of the worst, especially if it’s for longer than an hour. A million questions float around in my head, and I always think that this is when these people are stealing our inf…[Read more]

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  • Profile picture of Abby Merola

    Abby Merola wrote a new post, Facebook Collects More Data Then We Think!, on the site Information Technology Management MIS 5001 Fall 2021 9 months ago

    This was a shock to me when I read more into the data analysis of Facebook. I am a BIG Facebook user and didn’t think it tracked that much of your data. Well was I wrong!!! Am I the only one who is kind of […]

    • Profile picture of Krupa Bhatt
      Krupa Bhatt replied 9 months ago

      Hi Abby,
      The majority of people use these apps frequently including me. Some of them might not even be aware that their data is being collected and tracked. It is one thing to collect data and whole another to use it to build revenue. Hardly do we read the privacy notice when we join an app or start entering our data into one. If we do take out time to read them they are very vague and hard to understand. I stopped using Facebook a few years ago, I was aware they tracked our activity but I wasn’t aware they tracked the apps we have visited.
      Sure they ask if it is okay for them to use your information but do they don’t tell you what they will be using it for.
      Tiktok for example, collect our demographic data by default based on our SIM card, IP address, and GPS. Makes me wonder why they wouldn’t give us a choice. I recently discovered some privacy settings on Instagram when I opened a business account. They are significantly different from than one’s we get in a regular account.

    • Profile picture of Samantha Sylvain
      Samantha Sylvain replied 9 months ago

      Hi Abby,
      This doesn’t surprise me at all! I have been aware for some time that these apps have been tracking what we do. I am not a big Facebook user, but I am a big Instagram user! I knew that app was tracking me since every time I go on a website, once I log onto Instagram I see an ad or something similar on Instagram. It’s honestly crazy how much data they are taking and tracking from us. Our purchase history, our likes, our comments, what groups we join. I wouldn’t be surprised if they were tracking who we are talking to in our DM’s. I understand the tracking of certain data due to marketing to customers. However, there is certain information that they DO NOT NEED TO KNOW or track. Whenever I can, I do opt out of an app tracking my location or opt out of cookies.

    • Profile picture of Iridian Gonzalez
      Iridian Gonzalez replied 9 months ago

      Hi Abby,

      Great Post! I am always on Facebook and Instagram and I am aware they do lots of tracking, but I don’t like to think about it. I find it a bit scary. I created my instagram account when I was about 14, so thinking that they have been tracking things about me for 10 years is a bit worrisome. Makes me wonder how much they truly know about me. Also, I’m not a fan how it shows your followers when you were last online. I turned this feature off because I read this one article that mentioned how someone could know your location by having that feature on. The example they gave was about sharing a post or a story about waiting for the bus. Someone could notice that you’re waiting at a bus stop at a certain time everyday because your green active light is showing on Instagram or Facebook. You never know who else can be tracking you with a simple friendly app feature.

    • Profile picture of Gabby Gutierrez
      Gabby Gutierrez replied 8 months, 4 weeks ago

      Hi Abby,
      The privacy wall for users is paper thin! There are so many apps that have been working hand in hand to collect information on users without the person even knowing. It didn’t shock me that Facebook and Instagram were collecting information to support their system. They collect information from your purchase history, comments, and post that they can generate ads and other content to the user’s individual experience. Today, apps are collecting information and generating content that we as user aren’t aware of like in the case of Tik Tok user noticing content they wouldn’t have looked at or even know about.

    • Profile picture of Sara Valko
      Sara Valko replied 8 months ago

      Abby,

      I remember discussing this in class and I think I was one of the only people who said that I truly don’t mind when an app is tracking me (or if my Alexa listens to me) and to be honest I have not thought much about it since that discussion in class. I personally do not mind if an app tracks me, sometimes I find it even funny that it is going to these lengths to stalk what I do on my phone outside of the app to create ads for me. After reading through your article and the comments above I realize that I may be the odd one out. I will admit that I am never aware of how much an app is tracking me, as I did not know how much Facebook was tracking me until I read your post, but I do not exactly see the harm in it. (Although Iridian’s comment about the Instagram location tracking is a little scary.) If a company uses some of my data to better themselves, so be it! For now, I am okay with all this tracking, even if this makes me the crazy odd one out!

  • Profile picture of Abby Merola

    Abby Merola posted a new activity comment 9 months, 2 weeks ago

    Hey Megan,

    WOW!
    I can relate to this post way too much lol. I just got a shipment in from Shein yesterday. I still have about 35 items in my cart, but I have no where to wear these clothes to due to the pandemic still going on today. I think that this app will continue to be very popular due to the fact that is it super cheap. Although, some…[Read more]

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  • Profile picture of Abby Merola

    Abby Merola posted a new activity comment 9 months, 2 weeks ago

    Hey Henry,

    I used Hello Fresh last year and loved it. The meals are actually really good but it does take a lot of prep to make the meals. I would highly recommend it to anyone. You get to pick the meals the week ahead of time so you know what you are getting. Let me know if you end up using it!

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  • Profile picture of Abby Merola

    Abby Merola wrote a new post, Ordering your Groceries right from your Couch!, on the site Digital Marketing MKTG 5604 Fall 2021 9 months, 3 weeks ago

    Is it just me or does everyone order their weekly groceries right from the comfort of their couch? Ever since the pandemic hit, I have been super lazy with going to the food store and actually picking out my […]

    • Profile picture of Hannah O'Hara
      Hannah O'Hara replied 9 months, 2 weeks ago

      Hey Abby! I have been trying to convince my parents to sign up for HelloFresh as I constantly find it as the most convenient option for my busy schedule. Unfortunately, they will not give up going to the store to socialize with other people from our community. I believe that for most marketing efforts, the target market is in a specific age range but for apps that provide food shopping services, there are two drastically different markets. One being the busy millennial and the other being the elder who has physical difficulties in a store. I see most of these apps focus on the younger crowd as they are tech savvy, but the elder crowd is in need of such services as well.

    • Profile picture of Olivia Francisco
      Olivia Francisco replied 9 months, 2 weeks ago

      Hi Abby,

      I think as technology evolves, we’ll start to see more and more platforms like this pop up. I find it amazing that a global pandemic pushed the world ahead in technology! While a pandemic like this is very unfortunate, there has been a few good things that came from it.

      I’m like your dad, I like to go to the store and pick out my own groceries. I actually enjoying walking up and down the aisles. I have never used any of the platforms you listed above. But I will say, sometimes it’s very stressful going to the grocery store if it’s crowded and you have to wait in line to checkout. I’m not very patient when it comes to things like that! So, I often wonder if I shouldn’t give one of these apps a try. It’s definitely a time saver and a chore that you can now easily check off the list.

      It will be interesting to see the adoption rate for these apps moving forward. But I definitely think we’ll start to see them being used more often.

    • Profile picture of Krupa Bhatt
      Krupa Bhatt replied 9 months, 2 weeks ago

      Hi Abby,

      It’s such a coincidence, last night around 9 pm I realized I had forgotten to get Almond milk. I was so tired and contemplating whether to go to the grocery store later or earlier in the morning. I logged into my instacart account ordered two things and got my delivery by 10 pm. Saying that I have not been using apps like this as frequently as I did when the pandemic first hit. Because I live with my parents, they usually do the groceries and they prefer going to the store themselves. Occasionally they will ask me to order the groceries or pick them up. I prefer ordering ahead of time and picking them up because it gives me a chance to find substitutes for items that might have been canceled in the order.

    • Profile picture of Abby Merola
      Abby Merola replied 9 months, 2 weeks ago

      Hey Henry,

      I used Hello Fresh last year and loved it. The meals are actually really good but it does take a lot of prep to make the meals. I would highly recommend it to anyone. You get to pick the meals the week ahead of time so you know what you are getting. Let me know if you end up using it!

    • Profile picture of Sara Valko
      Sara Valko replied 8 months ago

      Abby! Loved this post, it is so relatable. I was early to the Instacart game, I actually used it while in undergrad at Temple (even though I did have a car on campus but it was so hard to get to the grocery store sometimes, or carrying the groceries for blocks at a time was just not it for me) and I liked it. It was merely okay. Like your dad and Henry, I love going to the grocery store and picking out my own food. Unlike your dad, I do not use it as alone time, I just consider myself a control freak… also a visual buyer, I need to see the aisles and usually buy as I go. For the few times that I did use Instacart, it did satisfy my every need, but at the end of the day, I do still prefer going to the grocery store on my own and shopping for my own food. However, I do believe what Instacart has created and started is wonderful, and to answer one of your questions. yes I would love to see more apps like Instacart in the future!

  • Profile picture of Abby Merola

    Abby Merola posted a new activity comment 9 months, 3 weeks ago

    Samara,

    Wow, I love this post. I am obsessed with TikTok and use it just about everyday. It is a way for me to learn cool ideas on how to cook, or decorate my room, or even learn a cool dance move to I can be “cool” with my little cousins. I was very disturbed when they said they were going to ban it during the shut down because it was a way…[Read more]

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    Abby Merola commented on the post, My Interests, on the site Samara Grossel 9 months, 4 weeks ago

    I would love to connect more for sure!!

    Abby

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    Abby Merola commented on the post, Interests, on the site Abigail Merola 9 months, 4 weeks ago

    I am, I’m from Norwood which is in Delaware county, so like 45 mins from Kennett Square. I have my own photography Instagram if you want to follow! Its abmerolaphotography !!!

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  • Profile picture of Abby Merola

    Abby Merola and Profile picture of Hilary MyersHilary Myers are now friends 10 months ago

  • Profile picture of Abby Merola

    Abby Merola posted a new activity comment 10 months ago

    Hey Sara,
    Not gonna lie, I also pay for a gym membership, but have been doing more at home workouts myself. It is so much more convenient for me to do them at home, rather then drive all the way to the gym, work out and then drive all the way home. I love the AI technology and apps that have evolved in order to make this happen for people like…[Read more]

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    Abby Merola joined the group Group logo of Digital Innovation in Marketing Main GroupDigital Innovation in Marketing Main Group 10 months ago

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    Abby Merola joined the group Group logo of Job OpportunitiesJob Opportunities 10 months ago

  • Profile picture of Abby Merola

    Abby Merola commented on the post, My Interests, on the site Samara Grossel 10 months ago

    Hey Samara. I love that you work for Temple doing marketing and communications. My goal is to one day work in a school or university doing the exact same thing!

    Abby

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  • Profile picture of Abby Merola

    Abby Merola posted a new activity comment 10 months ago

    Hi Kate, I can not wait to connect more through this whole program!

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  • Profile picture of Abby Merola

    Abby Merola commented on the post, Interests, on the site Abigail Merola 10 months ago

    Hey Hilary,

    OMG you a photographer too? WE HAVE TO CONNECT!! I love going out and shooting with other photographers and learning from them. I look forward to chatting more and seeing some of you photos!

    Abby

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  • Profile picture of Abby Merola

    Abby Merola commented on the post, Interests, on the site Abigail Merola 10 months ago

    Hey Samantha,
    That is so awesome that you found for graphic designing. I took a few of those classes as an undergrad and loved them! You have to show me some of the things me make sometime!

    Abby

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  • Profile picture of Abby Merola

    Abby Merola and Profile picture of Kate LevyKate Levy are now friends 10 months ago

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