Before digital marketing and I heard AR, I automatically thought of the VR that people would test out in the mall instead of actually buying it. Those allow you to play video games and take scenery walks as if you could've been on top of a mountain in Argentina. However, since grad school I learned that I have been exposed to AR more than I actually thought and that's because … [Read more...] about Augmented Reality and Social Media
The Real Power of Influencers
Whether you’re on social media or not, there is a probability that you are aware of or could name one influencer. About a decade ago, influencing was left up to celebrities and the few exceptional bloggers. Social media started to boom in the 2010s, and as for marketers it was going to take more than knowing the best days and times to post on Instagram and Facebook. As for now … [Read more...] about The Real Power of Influencers
Cookies is for Retargeting
Do you ever wonder if your Amazon Alexa or iPhone is listening to what we have to say? Especially when you see an ad on something you were specifically talking about it or recently searching? This is retargeting advertisements when ads are placed based on demographics, ones buying history, or searching behavior. When using Google, that means you are giving them access to … [Read more...] about Cookies is for Retargeting
UX of the Olympics
Is anyone else favorite time of the year when the Olympics are on? Even though they take place in Tokyo and a complete different time zone where somethings are not live, it's a great time to live in the digital age where it's easy to always stay up to date with specific sports competitions and the standings of where countries are at with olympic medals. According to IOC … [Read more...] about UX of the Olympics
Does Anyone Else Remember the Covid Madness?
Seeing as its almost August 2021, it's nearly been a year and 5 months since the Covid pandemic started. Does anyone even remember how crazy the things we did not too long ago to help prevent the spread of Covid-19. As the news continued to let the world know how dangerous this virus was and how contagious it became, the world fell into a pandemic and a worldwide shut down to … [Read more...] about Does Anyone Else Remember the Covid Madness?