Before digital marketing and I heard AR, I automatically thought of the VR that people would test out in the mall instead of actually buying it. Those allow you to play video games and take scenery walks as if you could’ve been on top of a mountain in Argentina. However, since grad school I learned that I have been exposed to AR more than I actually thought and that’s because of Snapchat.
Snapchat has partnered with brands using their Shoppable AR feature in order to direct customers to access their app or website, but also even allow them to “try” on products using lens.
AR is the new future and only going to get bigger in the coming years. It takes real world and projects virtually to enhance experiences, which helps open up a whole new set of opportunities in the marketing world, in order to help build consumer confidence when it comes times for purchasing products. Even though it may not be adopted by all businesses, it does bring the chance of brand awareness and to create an engaging experience with consumers.