According to an article by Forbes, there are 5 ways agile thinking can add to the importance of UX. They are 1) set aspirational objectives, 2) define measurable outcomes, 3) prioritize outcomes over outputs, 4) conduct smalll continuous experiments, and 5) glean qualitative insights.
1. Set aspirational objectives. Everyone on the UX team should know and understand these objectives so the experiences that are designed follow the company’s desired strategic direction.
2. Define measurable outcomes. Measuring outcomes lets you know if you’re moving in the right direction. UX designers need to fully understand the measurable outcomes of every project they work on.
3. Prioritize outcomes over outputs. Successful outputs can drive measurable outcomes but they can’t be the sole focus. The emphasis should be on continuously defining new tests and hypotheses that accelerate progress towards key outcomes.
4. Conduct small continuous experiments. Agile thinking reduces risk, increases adaptability and accelerates speed to market. For it be effective, product managers should question the complexity of designs and the UX team should question the scope defined by product managers.
5. Glean qualitative insights. While measurable outcomes are essential, quantitative data by itself is not enough. You have to understand the user’s motivation, then you can further build on experiment successes.