It’s no secret that Facebook and its affiliates are constantly collecting data and using it in ways that backfire publicly. This month alone, there have been several breaches and whistleblowing publicized; October has been a tough month for the Facebook team. I was thinking of some of the possible AI solutions and redirections the company can take, in lieu of their mysterious, impending “rebranding” and I came back to an idea I pitched very quickly at the end of a group activity a couple weeks ago. What if Facebook took all of the data it is constantly feeding from its’ users and input in a way that of course benefits their users, but that is also palpable? What if Facebook used their leverage and advanced collection of data to become something more than a big data predator? What if Facebook was on the good side in the Internet of Things?
My proposed AI solution is an algorithm within in the Facebook mainframe, but pulls from the Internet of Things because of how cellphones and other devices that people could login into Facebook from upload to cloud-like servers. The AI solution collects and identifies mental health/illness keywords in profile posts, which will be used to suggest avenues for help on the main feed.
This kind of algorithm is different from the current Facebook algorithm, for reasons needless to say, it does not continue to provide harmful posts or advertisements that cater to the negative/sad/depressing posts a user is posting. Besides being to the betterment of the user, this algorithm will also improve Facebook’s social reputation after all previous and current privacy issues and concerns.
On top of picking up keywords in posts, the algorithm would also flag the number of “hug” or “cry” engagements on a post. That way, if a post is not flagged by keywords, it can be flagged through other people’s response. To go a step further, the algorithm could be used to update an official electronic medical record that syncs to the “health” app for Apple users. This idea came to me because Facebook is always claiming to come up with new and innovative ways to provide a customized and personal social browsing experience, but has a hidden agenda. If they focused on coming up with ideas like this, not only would they do better in the long run, social media wouldn’t be such a bad place.