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      • Taryn Anderson
      • Dan Chiev
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      • September 19, 2017
      • October 10, 2017
      • November 1, 2017
      • November 19, 2017

Marka App

You Could Be Here

Fox School of Business

October 10, 2017

Attendees: Taryn Anderson, Daniel Serrano, Kate Irish, Michael Ravitch, Dan Chiev, Josh Kovalik, Amy Lavin and Rebecca Zinn

Prototype Walk-through

  • Presented as in iOS
  • Touch ID enabled
  • Beach Tag
    • Purchase More Tags
    • My Boardwalk
  • Create an Account
    • Card details
      • Scan card
      • Enter Manually
    • Beach selection
      • Location based
      • Manual location
      • Purchase Tags

Amy Feedback

  • Sea Isle featured in app but Ocean City is main point of data analysis
  • Buying multiple tags and how to share
  • Sending tags directly through app
  • Possibilities
    • Banner ads
    • My Events
      • Community sourced
      • Social media aspect
      • Somewhat like Waze
        • How to deal with inappropriate content
          Restrict certain words
        • Age restrictions

Collie Feedback

  • Create a community feel for the app
    • Fosters more engagement

Project Website Feedback

  • Data Processing
  • Tableau underperformed
  • Powerpoint impressive
  • Navigation a little bit confusing
  • Amy wants us to tell more of a story with the data with phones/mobile
    • How do phones and the need to purchase beach tags help create the need for this app
    • NEED Journey map

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