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Lesley Westerfer

Fox School of Business

Work

Website Management

Lewis Katz School of Medicine at Temple University

In this role, I am the primary project manager of all website development, design, content, usability improvements and analytics. In the last few months I have worked with our website development and design firm to implement more updated features including: call-to-action-buttons, social media follow buttons, and responsive YouTube video embed options.

  • medicine.temple.edu

Salus University

I successfully launched five websites including, a dotCOMM Gold Award-Winning microsite (Centennial Celebration). I was the primary project manager of all website development, design, content, usability improvements and metadata implementation. I managed an accessibility website audit and implemented updates in order to be Section 508 compliant for the University’s website. 

  • Salus.edu 
  • SalusUhealth.com
  • Salus.edu/Centennial-Celebration 

Social Media Marketing

Lewis Katz School of Medicine at Temple University

After a few months in this position I was approved to launch the school’s Instagram account. This was crucial because our targeted demographic (graduate students) is mostly on this platform and we were missing a very important marketing opportunity. I develop and schedule all account content.

  • @TempleMedSchool Instagram 

I also work closely with the school’s dean on his social media networks. We recently launched his Twitter account and I am working on a LinkedIn strategy to help increase his professional network and find more fundraising opportunities.

Salus University

In my role at Salus I helped manage over 25 social media accounts which went across all platforms. I created a comprehensive social media strategy that resulted in an increase of website visits from social media over 100% and tripled followers, likes and engagement across accounts. 

  • @SalusUniversity Instagram 
  • @SalusUHealth Instagram

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Copyright © 2022 · Lesley Westerfer
Disclaimer: The information included in e-portfolios are posted and maintained by the applicable student. Temple University makes no representation as to the accuracy or currency of this information.

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