Lesley Westerfer

Digital Marketer

2019 – Present
Senior Digital Communications Specialist
Lewis Katz School of Medicine, Temple University | Philadelphia, PA

Manages the digital content and coordination needs for all school websites and digital
marketing initiatives
Supervises the development and implementation of the school’s digital content strategy,
working closely with stakeholders and leadership to enhance online presence
Supervises the production of all digital content from concept through publication,
including copywriting, design, layout, proofing and approvals
Develops new digital content that increases value and impact of the school’s digital assets,
including copy, videos, podcasts, physician profiles, e-newsletters, email promotions and
other digital efforts
Supervises/develops content for digital marketing initiatives, including pay-per-click,
search engine optimization and social media.
Ensures that school digital content meets target audience needs and contributes to business
objectives through tracking, analysis and reporting.
Supports other Temple Health digital marketing efforts

2014-2019
Digital Communications Specialist
Salus University | Elkins Park, PA

Solely responsible for scheduling and publishing content across five websites, three blogs
and over 25 social media channels
Primary project manager of new website development, design, content, usability improvements and metadata implementation
Within this position, I successfully launched five websites including, a dotCOMM Gold Award-Winning microsite
Created a comprehensive social media strategy that resulted in an increase of website visits
from social media over 100% and tripled followers, likes and engagement across accounts
Monitored online presence of the institution’s brand and engaged with users,
strengthening community relationships for both the University and clinical facilities
Leveraged a full range of digital tools including Google Analytics, Hootsuite, Google
Keyword Planner, Google Ads, Facebook/ Instagram Ads, LinkedIn Ads, Asana, Issuu,
Cision, Constant Contact and Siteimprove to successfully improve overall digital strategy
Created and implemented digital marketing campaigns to increase visibility/brand
awareness with a $75,000+ annual budget
Managed an accessibility website audit and implemented updates in order to be Section
508 compliant
Assisted in event planning, traditional communications, print publications, photography/videography projects, content creation and public relations management

2012-2014
Social Media & SEO Project Coordinator
IQnection Agency | Doylestown, PA

Implemented social media and SEO campaigns for multiple clients in a variety of
industries
Managed client accounts on several social media platforms including: Facebook, Twitter,
LinkedIn, Instagram, Google+, YouTube, and Pinterest
Made marketing-focused decisions based on Google Analytics, search engine keyword
rankings, social media activity, and website conversion rates
Experience with content management systems, e-commerce shopping carts, PPC
campaigns, email marketing platforms, Adobe Photoshop and social media paid
advertising

2011- 2012
Marketing Manager
12th Street Gym & the Camac Center | Philadelphia, PA

Independently managed all marketing, advertising, public relations and social media marketing for the company which included organizing external and internal marketing events, designing and executing promotional materials, creating monthly social media marketing and email campaigns, and recruited promotional partners and vendors for in-house marketing opportunities, monitoring website changes and managing donations
Assisted in tenant management and solely handled marketing of the Camac Center

Social Media Management: Hootsuite, SproutSocial and Later
Content Management Systems: Drupal, Kentico, Weebly and Squarespace
Design: Adobe Photoshop, Adobe InDesign, Adobe Lightroom, Adobe Illustrator and Canva
Analytics: Google Analytics, SiteImprove and Cision

2017 Accessibility Certification, Siteimprove

2015 Social Marketing Certificate, Hootsuite Media Inc.

2014 Mini MBA Certificate, Digital Marketing, Rutgers University

2011 Bachelor’s Degree, Journalism; Public Relations, Indiana University of Pennsylvania

2016 – 2019 Digital Marketing, Community Pet Care & Animal Welfare Society of NJ

2012 – 2014 Marketing Chair, American Diabetes Association, Greater Philadelphia Tour de Cure