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Lesley Westerfer

Fox School of Business

Resume

Lesley Westerfer

Digital Marketer

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Work Experience

2019 – Present
Senior Digital Communications Specialist

Lewis Katz School of Medicine, Temple University | Philadelphia, PA

  • Manages the digital content and coordination needs for all school websites and digital
    marketing initiatives
  • Supervises the development and implementation of the school’s digital content strategy,
    working closely with stakeholders and leadership to enhance online presence
  • Supervises the production of all digital content from concept through publication,
    including copywriting, design, layout, proofing and approvals
  • Develops new digital content that increases value and impact of the school’s digital assets,
    including copy, videos, podcasts, physician profiles, e-newsletters, email promotions and
    other digital efforts
  • Supervises/develops content for digital marketing initiatives, including pay-per-click,
    search engine optimization and social media.
  • Ensures that school digital content meets target audience needs and contributes to business
    objectives through tracking, analysis and reporting.
  • Supports other Temple Health digital marketing efforts

2014-2019
Digital Communications Specialist
Salus University | Elkins Park, PA

  • Solely responsible for scheduling and publishing content across five websites, three blogs
    and over 25 social media channels
  • Primary project manager of new website development, design, content, usability improvements and metadata implementation
  • Within this position, I successfully launched five websites including, a dotCOMM Gold Award-Winning microsite
  • Created a comprehensive social media strategy that resulted in an increase of website visits
    from social media over 100% and tripled followers, likes and engagement across accounts
  • Monitored online presence of the institution’s brand and engaged with users,
    strengthening community relationships for both the University and clinical facilities
  • Leveraged a full range of digital tools including Google Analytics, Hootsuite, Google
    Keyword Planner, Google Ads, Facebook/ Instagram Ads, LinkedIn Ads, Asana, Issuu,
    Cision, Constant Contact and Siteimprove to successfully improve overall digital strategy
  • Created and implemented digital marketing campaigns to increase visibility/brand
    awareness with a $75,000+ annual budget
  • Managed an accessibility website audit and implemented updates in order to be Section
    508 compliant
  • Assisted in event planning, traditional communications, print publications, photography/videography projects, content creation and public relations management

2012-2014
Social Media & SEO Project Coordinator
IQnection Agency | Doylestown, PA

  • Implemented social media and SEO campaigns for multiple clients in a variety of
    industries
  • Managed client accounts on several social media platforms including: Facebook, Twitter,
    LinkedIn, Instagram, Google+, YouTube, and Pinterest
  • Made marketing-focused decisions based on Google Analytics, search engine keyword
    rankings, social media activity, and website conversion rates
  • Experience with content management systems, e-commerce shopping carts, PPC
    campaigns, email marketing platforms, Adobe Photoshop and social media paid
    advertising

2011- 2012
Marketing Manager
12th Street Gym & the Camac Center | Philadelphia, PA

  • Independently managed all marketing, advertising, public relations and social media marketing for the company which included organizing external and internal marketing events, designing and executing promotional materials, creating monthly social media marketing and email campaigns, and recruited promotional partners and vendors for in-house marketing opportunities, monitoring website changes and managing donations
  • Assisted in tenant management and solely handled marketing of the Camac Center

Digital Marketing Platform Experience

  • Social Media Management: Hootsuite, SproutSocial and Later
  • Content Management Systems: Drupal, Kentico, Weebly and Squarespace
  • Design: Adobe Photoshop, Adobe InDesign, Adobe Lightroom, Adobe Illustrator and Canva
  • Analytics: Google Analytics, SiteImprove and Cision

Education & Certifications

2017 Accessibility Certification, Siteimprove

2015 Social Marketing Certificate, Hootsuite Media Inc.

2014 Mini MBA Certificate, Digital Marketing, Rutgers University

2011 Bachelor’s Degree, Journalism; Public Relations, Indiana University of Pennsylvania


Volunteer Experience

2016 – 2019 Digital Marketing, Community Pet Care & Animal Welfare Society of NJ

2012 – 2014 Marketing Chair, American Diabetes Association, Greater Philadelphia Tour de Cure

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Copyright © 2022 · Lesley Westerfer
Disclaimer: The information included in e-portfolios are posted and maintained by the applicable student. Temple University makes no representation as to the accuracy or currency of this information.

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