Why Are Digital Ad Prices on the Rise? Marketers have experienced a lot of challenges due to the pandemic, and digital ads are no different. The price of digital advertising continues to rise, forcing some businesses to rethink their current strategy. According to Forbes, overall ad revenue for Facebook rose 56% year-over-year for a total of $28.6 billion in the second quarter … [Read more...] about Digital Ad Prices Skyrocket
As COVID hit last year, many businesses that only had brick and mortar operations had to become innovative in order to survive. For many, this meant taking their business, or a part of their business online. During the first six months of the pandemic, U.S. e-commerce sales jumped 40.7%, while in-store revenue fell 2.7%. I personally noticed a lot of my local businesses … [Read more...] about How Will E-Commerce Evolve in 2021?
After Gen ZERS recently made fun of millennials for using the laughing-crying emoji, wearing skinny jeans and having our hair parted to the side, it made me think about how one day my son (now a month old!) will eventually poke fun at their generation's style choices because it all comes full circle. Then I thought even more about what his generation will be like, or what they … [Read more...] about Get to Know: The Alpha Generation
Just a few months ago, Tesla’s founder, Elon Musk, compared the company’s Autopilot AI system to Google’s search engine, acknowledging that they believe their system is superior to other driver-assistance systems in the industry. The company’s electric cars are equipped to stop automatically at lights and stop signs, and can control acceleration and steering. The … [Read more...] about Tesla’s Use of AI: The Future of Autonomous Driving?
Burnout is too common of a term, especially during the current pandemic. The work-life-balance that Americans experience is somewhat non-existent and I know I can definitely relate to this problem, and I am not alone. According to a recent Forbes.com article, “a survey conducted by FlexJobs and Mental Health America found that 75% of people have experienced burnout at work, … [Read more...] about Burnout Is Real and It’s Getting Worse