It seems that QR codes have made a comeback, just like flare jeans and 90s grunge plaid jackets (still unsure about this one). It wasn't too long ago that QR codes were almost completely useless as part of any marketing campaign. Users had to download a separate app on their phone to scan the QR codes, just requiring one too many steps to something that was supposed to make … [Read more...] about The QR Comeback
Just like many other factors, user experience has been affected by the COVID-19 pandemic this past year. The challenge? The "normal" way many users interacted with products or services changed from 2019 to 2020 because of the pandemic, and some of those ways have shifted for good. Many individuals moved from in-person work to remote work, and many workplaces have decided to … [Read more...] about Remote Life: How UX Embraces the New Normal
The Walt Disney empire is a great example of how an organization continues to analyze and improve their internal processes to provide a more seamless experience for their guests. Actually, Walt Disney was actively using mind mapping and LEAN leadership techniques well-before they were even defined. Today, Disney continues to put a strong emphasis on providing a seamless … [Read more...] about Disney Institute: How the Entertainment Empire Trains on Process Improvement
I've been recently tasked at my work to work with our IT department in the development of a new intranet system for our school. The overall university has its own system but our school specifically has never had a place for our faculty, staff and students to access internal communications. The goal of the project is to have a place other than the external website (which I … [Read more...] about Developing a Process for the Best User Experience
As COVID hit last year, many businesses that only had brick and mortar operations had to become innovative in order to survive. For many, this meant taking their business, or a part of their business online. During the first six months of the pandemic, U.S. e-commerce sales jumped 40.7%, while in-store revenue fell 2.7%. I personally noticed a lot of my local businesses … [Read more...] about How Will E-Commerce Evolve in 2021?