Education
Temple University, The Fox School of Business | Philadelphia, PA
Master of Science, Digital Innovation in Marketing, to be awarded December 2020
Penn State University | University Park, PA
Bachelor of Arts, Visual Communications Journalism, awarded May 2012
Bachelor of Arts, Integrative Arts, awarded May 2012
Work Experience
The Finch Group | Cleveland, OH
Marketing Coordinator
January 2016 – present
- Assist the Director of Marketing with the development and execution of marketing plans and strategies for 9 apartment communities and one wedding/event venue
- Create and maintain websites using Wix and Yardi Rent Cafe (ex: The Ballroom at Park Lane)
- Manage social media channels, create posts and develop paid ad campaigns
- Oversee a $6,000/year Google Ads campaign for The Ballroom at Park Lane
- Develop presentations in PowerPoint for RFP’s, resulting in new business acquisitions for The Finch Group
- Design graphics and ads for print and online, and create logos as needed
R2C Group | West Chester, PA
Account Coordinator
October 2015 – January 2016
- Managed project timelines and oversaw the execution of multi-channel marketing campaigns
- Ensured all project steps, creative reviews, and budget needs were met
- Facilitated internal and external written and verbal status communication
R2C Group | West Chester, PA
Analyst/Administrative Assistant
April 2014 – October 2016
- Analyzed campaign effectiveness by pulling data from R2C’s proprietary tracking system ‘Tracker’
- Prepared professional informational reports using Microsoft Excel and PowerPoint and presented to clients
- Supported Office Manager by ordering office supplies, maintaining budgets and scheduling meetings
Skills
- Skilled with Adobe Creative Suite and Microsoft Office
- Familiar with Google Analytics, Google Ads and Facebook Ads
- Working knowledge of HTML, CSS, SEO, Wix, WordPress, Mailchimp and Hootsuite
- Experience with DSLR photography, watercolor painting and hand lettering
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