Retailers need to pay attention to mobile. According to BI Intelligence mobile commerce will make up 45 percent of total e-commerce, equaling $284 billion in sales by 2020. (Milnes) But retailers won't get any of this business if they aren't properly testing their mobile experience. (Currently only Amazon and Ebay are really 'winning' at mobile). Mobile shoppers will quickly … [Read more...] about Mobile Experience Design Drives Retail
Usability
Fashion Design and Usability
Fashion, and many lifestyle products, are well-known for their tendency to offer a lot of look, without much usability. This is something of a cliché– for example– the designer shoe that women can't walk in, or the beautiful sofa that is impossible to sit on. But clichés are typically built from some truth. And the truth in design is that often, designers are focusing so … [Read more...] about Fashion Design and Usability