Data collection is a necessary tactic in staying competitive and growing any business. Even most consumers now acknowledge that data is making their shopping/searching experience better through highly personalized targeting and recommendations. But data collection can quickly become something negative for a brand if they aren't up front about what they are doing. “Consumers … [Read more...] about Get Real with Data Collection
Loyalty Loop
Capitalizing on the Cooperative Nature of Customers
In 'The Unselfish Gene' Benkler shares research that finds neural (and possible genetic) evidence of a predisposition to cooperate. Further, in studies performed on the cooperative vs. selfish behavior of humans, participants are twice as likely to act cooperatively than not. Given our ever intensifying relationship with technology, these words ring true... if we were truly … [Read more...] about Capitalizing on the Cooperative Nature of Customers
Brand & Retailers Must Partner in Digital Age
A common challenge for brands in the gift and fashion industry is maintaining a web and e-commerce business while also catering to retail stores. Stores often feel as though they are competing with the brand; losing customers to the brand’s website. But today’s digital world offers new and exciting ways for brands and stores to partner- not compete- in capturing the consumer’s … [Read more...] about Brand & Retailers Must Partner in Digital Age