There are conflicting view points on the best way to monetize your social channels. One school of thought believes that 'selling' stands to alienate your audiences and consequently lose reach. The other believes that the customers who are following your channels are looking for ways to engage with you and your products, and expect to be able to make … [Read more...] about Social Media: To Sell or Not To Sell
e-commerce
Get Real with Data Collection
Data collection is a necessary tactic in staying competitive and growing any business. Even most consumers now acknowledge that data is making their shopping/searching experience better through highly personalized targeting and recommendations. But data collection can quickly become something negative for a brand if they aren't up front about what they are doing. “Consumers … [Read more...] about Get Real with Data Collection
How Digital is Changing Black Friday
With Thanksgiving less than one week away, retailers are putting last-minute touches on their Black Friday and Cyber Monday promotions. This year, after a slow Black Friday showing in 2014, retailers will be taking advantage of new digital capabilities to drive additional sales. (And given that almost half of shoppers plan to do so online, this is a smart strategy). SOCIAL … [Read more...] about How Digital is Changing Black Friday