Social Media and constant connectivity has driven a rapid increase in customer expectations. Retailers are struggling– not just to keep up with the ever-evolving channels, but in creating an experience that adds value and a social component beyond the sale. Today's millennial buyers care about 'share' above all else. Retailers need to connect with her before, after and … [Read more...] about Omni-Channel for the New Consumer
customer value
Personalization Cuts Through the Noise
It's no secret that today's consumers are bombarded with content, advertising and information at every turn. This is a huge challenge for marketers, who, as a result, are seeing smaller and smaller returns on traditional marketing efforts. With so much information out there, customers want an online experience that is relevant to them... and they are getting it. A customized … [Read more...] about Personalization Cuts Through the Noise
Get Real with Data Collection
Data collection is a necessary tactic in staying competitive and growing any business. Even most consumers now acknowledge that data is making their shopping/searching experience better through highly personalized targeting and recommendations. But data collection can quickly become something negative for a brand if they aren't up front about what they are doing. “Consumers … [Read more...] about Get Real with Data Collection