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Lauren Moreno

Master of Science – Digital Innovation in Marketing site

Brand

Brand & Retailers Must Partner in Digital Age

October 17, 2015 By Lauren Moreno Leave a Comment

Brand & Retailers Must Partner in Digital Age

A common challenge for brands in the gift and fashion industry is maintaining a web and e-commerce business while also catering to retail stores. Stores often feel as though they are competing with the brand; losing customers to the brand’s website. But today’s digital world offers new and exciting ways for brands and stores to partner- not compete- in capturing the consumer’s … [Read more...] about Brand & Retailers Must Partner in Digital Age

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