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Lauren Moreno

Master of Science – Digital Innovation in Marketing site

Resume

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EXPERIENCE

Maximal Art Inc.; Aston, PA: 2008–Present
Marketing & Sales Manager    

  • Managed art direction, merchandising and content based marketing for company websites
  • Utilized social media and SEO to drive sales on various marketplace platforms
  • Led Art Direction of seasonal catalogs and mailers
  • Developed and implemented cross-platform promotions
  • Supervised Sales Team efforts in lead conversion and promotion of marketing initiatives

Design / Purchasing Manager

  • Coordinated interdepartmental projects to consistently achieve on time and on budget deliveries
  • Cultivated vendor relationships, negotiated pricing and delivery, maintained specific quality    control standards
  • Planned and purchased inventory for various brands
  • Researched jewelry trends, technologies and new vendors
  • Product development for key private label accounts

Families ONLY Inc.; Washington, DC – 2007- Present
Creative Director, Graphic Designer

  • Responsible for all creative aspects of monthly magazine production
  • Worked with over 50 clients in creation of advertisements, brochures, branding art and postcards

The Cherry Tree Yearbook; Washington, DC: June 2005- September 2007
Editor in Chief, Senior Design Editor

  • Managed art direction, editorial content, publishing budget of 500 page yearbook

EDUCATION & CERTIFICATIONS

Temple University, Philadelphia PA – Masters of Science, Expected December 2016
Concentration: Digital Innovation in Marketing

Google Analytics Certification

The George Washington University, Washington DC – Bachelor of Arts, 2007
Fine Arts Major, Journalism and Art History Minor
Magna Cum Laude, Dean’s List

Continued Development: Web Development, Management, Business Best Practices

SKILLS

  • Programs: Microsoft Office, Adobe Creative Suite
  • Web: WordPress, Shopify, Magento, Google Ads + Analytics
  • Creative Skills: Creative and Editorial Writing, Art Direction, Styling
  • Social Media: Facebook, Instagram, Pinterest, Polyvore, Twitter
  • Management: training, delegating effectively, encouraging employee growth

 

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Copyright © 2021 · Lauren Moreno
Disclaimer: The information included in e-portfolios are posted and maintained by the applicable student. Temple University makes no representation as to the accuracy or currency of this information.

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