According to SocialPilot, “today, more than any other time in recent history, social media platforms have become the main source of information surpassing print and other digital media platforms. Further the current situation (COVID-19) has acted as a catalyst to the ever-increasing rise in social media adoption.” Social media marketing was already an important part of the … [Read more...] about Social Media Marketing During COVID
We are all aware of influencers and how they're taking over social media - everyone wants to be an influencer, micro or macro. Influencer marketing is described as, "a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field." We often … [Read more...] about Is Influencer Marketing Worth It?
Many companies have had to adjust to COVID and the digital transformations that have taken place over the past several months. Many consumers have turned to e-commerce and shopping online to avoid human interaction. There's been a 129% year-over-year growth in U.S. & Canadian e-commerce orders as of April 21 and an impressive 146% growth in all online retail orders. Now … [Read more...] about Why UX Design Is So Important During COVID
We all saw how quickly companies scrambled to become acclimated with new processes and procedures once we realized we were staring a pandemic straight in the face. Over the past five months, companies have adjusted and implemented many new digital procedures and processes. COVID has accelerated the already important need for digital transformation and agile marketing. Satya … [Read more...] about Agile Marketing and COVID
The Coronavirus has taken over the world as we once knew it. Affecting every industry globally, from school closings to businesses closing, the Coronavirus is certainly creating a tough economic time. Industries from sports to travel are taking major negative hits. Theme parks like Disney in Shanghai and Hong Kong are temporarily closed. Major conferences like SXSW are being … [Read more...] about Coronavirus and the Advertising Industry