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Kathleen Zacrep

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

covid

Influencer Marketing with COVID

November 8, 2020 By Kathleen Zacrep Leave a Comment

The aftermath of Covid-19 pandemic, has resulted in individuals focusing their attention to social media which has in turn increased the number of users across the various social media platforms-Instagram, Facebook, TikTok, and Twitter. The wave of individuals shifting their focus on social media has been attributed to the stay-at-home directives, in a bid to mitigate and … [Read more...] about Influencer Marketing with COVID

Social Media Marketing During COVID

October 14, 2020 By Kathleen Zacrep Leave a Comment

According to SocialPilot, “today, more than any other time in recent history, social media platforms have become the main source of information surpassing print and other digital media platforms. Further the current situation (COVID-19) has acted as a catalyst to the ever-increasing rise in social media adoption.” Social media marketing was already an important part of the … [Read more...] about Social Media Marketing During COVID

Agile Marketing and COVID

August 5, 2020 By Kathleen Zacrep Leave a Comment

We all saw how quickly companies scrambled to become acclimated with new processes and procedures once we realized we were staring a pandemic straight in the face. Over the past five months, companies have adjusted and implemented many new digital procedures and processes. COVID has accelerated the already important need for digital transformation and agile marketing. Satya … [Read more...] about Agile Marketing and COVID

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Recent Posts

  • Influencer Marketing with COVID
  • Social Media Marketing During COVID
  • Is Influencer Marketing Worth It?
  • Why UX Design Is So Important During COVID
  • Agile Marketing and COVID
  • Grocery Shopping – Love or Hate?

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