We are all aware of influencers and how they're taking over social media - everyone wants to be an influencer, micro or macro. Influencer marketing is described as, "a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field." We often … [Read more...] about Is Influencer Marketing Worth It?
The Coronavirus has taken over the world as we once knew it. Affecting every industry globally, from school closings to businesses closing, the Coronavirus is certainly creating a tough economic time. Industries from sports to travel are taking major negative hits. Theme parks like Disney in Shanghai and Hong Kong are temporarily closed. Major conferences like SXSW are being … [Read more...] about Coronavirus and the Advertising Industry