I am a passionate digital marketing manager in the food & retail industries. Creativity and strategic planning are the driving forces behind my powerful marketing campaigns. I use social & digital media best practices to create online engagement, brand awareness and lead generation through multiple channels.
Experience
Digital Marketing Manager, Safeway
8/2015-Present
Launched all digital marketing efforts for the division, consisting of Washington D.C., Maryland, Virginia, Delaware and Florida. Create daily content for Facebook, Twitter, Adhoc emails, and other digital displays. Develop plans and partnerships to increase local relationships with our consumers, stores, vendors and community partners to increase social performance and ROI.
■ Plan and execute numerous vendor campaigns to help drive sales and brand awareness
■ Successfully helped facilitate first division-wide sponsorships with NFL and MLS – run all digital marketing for NFL sponsorship with the Baltimore Ravens, Washington Redskins & MLS sponsorship with D.C. United
■ Worked with vendors to launch the Baltimore Ravens“ Item of the Week” which drives substantial increases in consumer digital engagement and units/sales
■ Oversee digital advertising buys and content creation – increasing website visits with digital ads through The Washington Post & The Baltimore Sun.
■ Ran a mobile campaign through CBS to target an incoming competitor with email and retargeting ads. Gained an 11.85% open rate with 1.09% CTR (9x industry average)
■ Review all analytics and A/B testing to determine ROAS/ROI
■ Plan and develop all direct mail pieces
■ Work with vendors to execute digital coupons through our loyalty app to help drive sales and competitive pricing
■ Coordinate and assist with the script writing for weekly radio commercials
■ Manage in-house media company on creative concepts including store signage and digital content
■ Collaborate with the marketing director on multiple corporate programs
■ Lead marketing initiatives for grand & re-grand opening events
■ Communicate marketing and sales campaigns with the store directors and district managers to ensure in-store success
■ Oversee consumer emails for the division to help drive consumer engagement and sales
Social Media Coordinator, MarketResearch.com
8/2014-8/2015
Created and executed all digital marketing campaigns globally for the company. Built lead generation/landing page design, social media strategy, email marketing and blogging. Assisted in doubling website visits and sales through digital marketing campaigns. Successfully captured the first sale through e-mail marketing with the company.
■ Coordinated all social media channels with weekly content calendars; including 45 different Twitter accounts – more than doubled social media engagement & website visits through digital channels
■ Assisted with social media channels for our three in-house publishing brands, Packaged Facts, Kalorama Information and Simba Information
■ Planned, created and managed weekly automated emails to 20, 000+ clients – landed the first report sale in company history through email marketing
■ Assisted in the creation and copy writing for white papers, infographics and Slideshares to create lead generation through digital channels
■ Launched and managed the corporate LinkedIn sales account for the company’s sales managers
■ Oversaw informational webinars for potential clients
■ Contributed content to the company’s blog on the website
■ Created landing pages and managed the CRM tool, HubSpot
■ Tracked all digital engagement ROI through HubSpot analytics
Digital Marketing Consultant
6/2008-8/2014
Worked with numerous clients on social media branding and engagement. Created, developed, executed and managed numerous digital marketing campaigns including website building and managing social media accounts.
■Managed online presence and increased digital traffic to websites and social channels
■Designed and managed websites through WordPress including multi-site
■Used Google Analytics to monitor traffic and help implement Google AdWords
■Gained revenue from Ads on websites using Google AdSense and Commission Junction
■Ran automated email marketing campaigns
■Club/Event promotion and planning
■Created weekly/monthly analytics reports for clients
■Planned content creation for digital channels
Education
Fox School of Business at Temple University
Master of Science – MS, Digital Innovation in Marketing
2019-Current
Art Institute of Philadelphia
Bachelors of Science, Advertising
2009-2012
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