According to SocialPilot, “today, more than any other time in recent history, social media platforms have become the main source of information surpassing print and other digital media platforms. Further the current situation (COVID-19) has acted as a catalyst to the ever-increasing rise in social media adoption.” Social media marketing was already an important part of the business but since COVID many companies are scrambling to catch up with digital advertising that may not have been a priivy to it. Additionally, the number of people who shop online has increase by 62%, according to Influencer Marketing Hub.
Social media marketing is important for businesses in the post corona period because people are spending more time on their digital devices while stuck at home and more people are relying on their digital and mobile devices for relevant information. I remember clearly the day that Michael Jackson died and I learned the news very quickly from Twitter – my parents were astonished at how quickly I knew, and that was back in 2009, digital and social has advanced so much since then. Social media marketing allows us the freedom to quickly react and change our messaging to stay relevant during such unprecedented times. There have been many times this year where my social team has had to pause all social ads, and completely re-strategize our message and thankfully we can react quickly with digital and social, unlike print advertising. SocialPilot also predicts that the increase in use amongst digital will not slow down after COVID, “The increase in social media usage is bound to continue long after lockdown restrictions are lifted. It will remain key in determining how businesses engage with their customers going forward.” Although COVID is starting to become our new normal and living in a pandemic era, consumers are still being careful and spending an increased time on digital. What does this mean for marketers moving forward? Our company personally has started investing more in digital campaigns with things like on-going monthly influencer campaigns. We have been given larger budgets to focus on our social and digital efforts as people are not going and picking up our circular as much to plan their shopping trips for grocery shopping. We have also invested more in our e-Commerce business, another area we see a large amount of growth since living in COVID.
How has COVID changed your marketing plans, if at all? Have you become more digital?