• Skip to main content
  • Skip to primary sidebar

Kathleen Zacrep

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

Agile Marketing and COVID

August 5, 2020 By Kathleen Zacrep Leave a Comment

We all saw how quickly companies scrambled to become acclimated with new processes and procedures once we realized we were staring a pandemic straight in the face. Over the past five months, companies have adjusted and implemented many new digital procedures and processes. COVID has accelerated the already important need for digital transformation and agile marketing. Satya Nadella, the CEO of Microsoft, put it perfectly on a Microsoft’s earnings call saying “We’ve seen two years’ worth of digital transformation in two months.” According to the 3rd Annual State of Agile Marketing Report, 42% of marketers already had an Agile transformation in place while another 43% said they’re working on implementing one this year. In order to get things done in a timely manner, companies have broken down barriers with people and internal teams working in silos to cross-functional, agile teams. According to AgileSherpas.com, “Enterprise marketing has traditionally operated in functional silos: Digital, Demand, Brand, Corporate Communication, Field, Events etc. While relatively clear, this structure makes it harder for marketing to quickly respond to change; when work has to pass through each silo before it reaches an audience, nothing is getting out the door quickly.” Agile Marketing is especially important nowadays with our fast paced environment as opposed to traditional marketing, as outlined in the below diagram comparing the two.

With no end in sight currently with COVID, and some companies already announcing they won’t be bringing employees back till 2021 (my company being one of those) companies must continue to stay innovative and find ways to quickly collaborate and adjust from waterfall method processes.

 

Resources:

https://martechtoday.com/agile-marketing-in-the-era-of-covid-19-blm-and-recession-242041

How Coronavirus Accelerates Agile Marketing Transformation

Filed Under: Uncategorized Tagged With: agile marketing, covid, digital marketing, waterfall method

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

My information

  • About
  • My Interests
  • My Resume
  • Work Experience

Recent Posts

  • Influencer Marketing with COVID
  • Social Media Marketing During COVID
  • Is Influencer Marketing Worth It?
  • Why UX Design Is So Important During COVID
  • Agile Marketing and COVID
  • Grocery Shopping – Love or Hate?

Copyright © 2023 · Kathleen Zacrep
Disclaimer: The information included in e-portfolios are posted and maintained by the applicable student. Temple University makes no representation as to the accuracy or currency of this information.