EXPERIENCE:

Temple University, Philadelphia, PA March 2015 – Present

DIGITAL MARKETING SPECIALIST

Responsible for developing and deploying content on social media platforms including Twitter, Facebook, Instagram, Snapchat, Pinterest, and cultivating new social media channels
Act as a consultant in collaboration with director of digital strategy to help support university partner initiates on social media
Coordinating and moderating university-wide social media manager’s monthly meeting as well as communicating brand/marketing initiatives to partners in order to ensure consistencies across university social media channels
In conjunction with other members of digital strategy department, track performance, effectiveness and results of all assigned social media initiatives and prepare performance reports.
Act as liaison to the event management team and project management team for ongoing marketing and communications projects

Temple University, Philadelphia, PA July 2014 – March 2015

MARKETING COORDINATOR

Assist with the development and implementation of marketing and branding plans to advance the University’s strategic priorities
Coordinate marketing initiatives including marketing and branding consultation, town halls, video production, and external creative vendor management
Act as a liaison to the event management and project management team for ongoing marketing and communications projects
Support social media management and marketing analytics team

ARAMARK Corporation, Philadelphia, PA February 2014 – May 2014

CORPORATE COMMUNICATIONS INTERN

Work collaboratively with the Communications team to develop and post content, conduct research and support key initiatives related to internal communications, social media, and evaluation and analysis
Social media and website content management using digital communications tactics

Vox Medica, Philadelphia, PA July 2013 – December 2013

PUBLIC RELATIONS INTERN

PRowl Public Relations Firm, Philadelphia, PA

FIRM DIRECTOR April 2013 – May 2014

ASSISTANT FIRM DIRECTOR August 2012 – April 2013

Write press releases and pitch local and national media outlets about firm accomplishments resulting in National PRSSA and Temple University coverage
Manage the strategy and execution of 5 client campaigns and evaluations
Recruit student members and perform new business outreach
Develop talent through weekly training sessions and monthly evaluation meetings
Blog weekly for the PRowl Public Relations blog, a site with an average of 6,000 monthly readers and ranked number 17 on the list of Top 50 Blogs for the PR Major by Bachelors Degree Online. (www.prowlpublicrelations.blogspot.com)

University of the Sciences, Philadelphia, PA February 2013 – May 2013

PUBLIC RELATIONS INTERN

Produce student and alumni profiles, press releases and news articles for university website
Work closely with the marketing department to plan and execute university-sponsored events
Make follow-up calls for placement in various higher education media organizations

Philadelphia Insurance Companies, Philadelphia, PA May 2012 – August 2012

CORPORATE COMMUNICATIONS INTERN

Monitor media coverage using Vocus media tracking software
Led corporate social responsibility initiative project for 35 interns
Track and evaluate social media followers for marketing purposes and update accounts
Assist in planning and marketing corporate sponsored events

Jubelirer Strategies, Philadelphia, PA January 2012 – May 2012

PUBLIC RELATIONS INTERN

Create and pitch news releases for clients and multiple media sources, including print and TV
Monitor all news coverage of clients and assemble media history lists
Develop weekly content about clients and public relations trends for the firm’s social media sites

EDUCATION:

TEMPLE UNIVERSITY, School of Media and Communication, Philadelphia, PA

Bachelor of Arts, Graduation: May 2014

Major: Strategic Communication, Concentration: Public Relations

GPA: 3.92 | Cumulative GPA: 3.70 | Dean’s List Fall ’10 – Spring ‘14

Board of Directors, School of Media and Communication Alumni Association: 2014-2015
Director at Large, Temple Women’s Network: 2014-2015
Director of Comm., Alpha Epsilon Phi Sorority Alumni Assoc., Phi Theta Chapter: 2014-2015
Aram A. Aghazarian Award, for excellence in leadership within public relations: 2014, 2013
Maxine Edelson Elkin Award, for excellence in public relations: 2013
Vice President of Recruitment of Alpha Epsilon Phi Sorority, Phi Theta Chapter: 2012-2013
Public Relations Student Society of America, Temple Chapter: 2011-2014
Public Relations Chair of Alpha Epsilon Phi Sorority, Phi Theta Chapter: 2011-2012
Residence Hall Senate, White Hall President: 2010-2011