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Kaitlyn Sutton

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

Resume

Kaitlyn L. Sutton 

kaitlyn.sutton@temple.edu

863 North 27th Street | Philadelphia | PA | 19130 | tel:  609.703.1116

EXPERIENCE:

Temple University, Philadelphia, PA                                                                         March 2015 – Present

DIGITAL MARKETING SPECIALIST

  • Responsible for developing and deploying content on social media platforms including Twitter, Facebook, Instagram, Snapchat, Pinterest, and cultivating new social media channels
  • Act as a consultant in collaboration with director of digital strategy to help support university partner initiates on social media
  • Coordinating and moderating university-wide social media manager’s monthly meeting as well as communicating brand/marketing initiatives to partners in order to ensure consistencies across university social media channels
  • In conjunction with other members of digital strategy department, track performance, effectiveness and results of all assigned social media initiatives and prepare performance reports.
  • Act as liaison to the event management team and project management team for ongoing marketing and communications projects

 

Temple University, Philadelphia, PA                                                                      July 2014 – March 2015

MARKETING COORDINATOR

  • Assist with the development and implementation of marketing and branding plans to advance the University’s strategic priorities
  • Coordinate marketing initiatives including marketing and branding consultation, town halls, video production, and external creative vendor management
  • Act as a liaison to the event management and project management team for ongoing marketing and communications projects
  • Support social media management and marketing analytics team

 

ARAMARK Corporation, Philadelphia, PA                                                    February 2014 – May 2014

CORPORATE COMMUNICATIONS INTERN

  • Work collaboratively with the Communications team to develop and post content, conduct research and support key initiatives related to internal communications, social media, and evaluation and analysis
  • Social media and website content management using digital communications tactics

 

Vox Medica, Philadelphia, PA                                                                             July 2013 – December 2013

PUBLIC RELATIONS INTERN

  • Work closely with a diverse healthcare clientele to build brand recognition
  • Assist with various research and media relations projects
  • Create and edit presentation material for 3 clients
  • Media monitoring coverage using Meltwater media tracking service

 

PRowl Public Relations Firm, Philadelphia, PA

FIRM DIRECTOR                                                                                                                    April 2013 – May 2014

ASSISTANT FIRM DIRECTOR                                                                                       August 2012 – April 2013

  • Write press releases and pitch local and national media outlets about firm accomplishments resulting in National PRSSA and Temple University coverage
  • Manage the strategy and execution of 5 client campaigns and evaluations
  • Recruit student members and perform new business outreach
  • Develop talent through weekly training sessions and monthly evaluation meetings
  • Blog weekly for the PRowl Public Relations blog, a site with an average of 6,000 monthly readers and ranked number 17 on the list of Top 50 Blogs for the PR Major by Bachelors Degree Online. (www.prowlpublicrelations.blogspot.com)

 

University of the Sciences, Philadelphia, PA                                                 February 2013 – May 2013

PUBLIC RELATIONS INTERN

  • Produce student and alumni profiles, press releases and news articles for university website
  • Work closely with the marketing department to plan and execute university-sponsored events
  • Make follow-up calls for placement in various higher education media organizations

 

Philadelphia Insurance Companies, Philadelphia, PA                               May 2012 – August 2012

CORPORATE COMMUNICATIONS INTERN

  • Monitor media coverage using Vocus media tracking software
  • Led corporate social responsibility initiative project for 35 interns
  • Track and evaluate social media followers for marketing purposes and update accounts
  • Assist in planning and marketing corporate sponsored events

 

Jubelirer Strategies, Philadelphia, PA                                                              January 2012 – May 2012

PUBLIC RELATIONS INTERN

  • Create and pitch news releases for clients and multiple media sources, including print and TV
  • Monitor all news coverage of clients and assemble media history lists
  • Develop weekly content about clients and public relations trends for the firm’s social media sites

 

EDUCATION:

TEMPLE UNIVERSITY, School of Media and Communication, Philadelphia, PA

Bachelor of Arts, Graduation: May 2014

Major: Strategic Communication, Concentration: Public Relations

GPA:  3.92 | Cumulative GPA: 3.70 | Dean’s List Fall ’10 – Spring ‘14

HONORS and ACTIVITIES:

 

  • Board of Directors, School of Media and Communication Alumni Association: 2014-2015
  • Director at Large, Temple Women’s Network: 2014-2015
  • Director of Comm., Alpha Epsilon Phi Sorority Alumni Assoc., Phi Theta Chapter: 2014-2015
  • Aram A. Aghazarian Award, for excellence in leadership within public relations: 2014, 2013
  • Maxine Edelson Elkin Award, for excellence in public relations: 2013
  • Vice President of Recruitment of Alpha Epsilon Phi Sorority, Phi Theta Chapter: 2012-2013
  • Public Relations Student Society of America, Temple Chapter: 2011-2014
  • Public Relations Chair of Alpha Epsilon Phi Sorority, Phi Theta Chapter: 2011-2012
  • Residence Hall Senate, White Hall President: 2010-2011

 

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