Moving into a new apartment is fun until it comes time to thinking about upgrading that el cheapo mattress you’ve had since you graduated undergrad 3 years ago to a more adult AND back friendly mattress; unless you’re really into that kind of thing. Okay maybe it’s just me but when I moved into my new apartment I debated on buying a new mattress and with this new “Box in a Bed” craze that has been blowing up over Social Media. One company that has stood out among the rest is CASPER. CASPER is one of the few known brands that offer the luxury of making Mattress shopping easy by allowing you to order the mattress of your choice online and having it conveniently sent to your doorstep in a box where the mattress has been compressed of all its air to make it easy to move around.
CASPER does a great way of promoting their product on social media by means of influencers, as well as marketing tactics that don’t seem like marketing tactics. See a few of their remarkable tweets below:
By creating content that doesn’t come off as “”BUY THIS MATTRESS AND YOU WILL SLEEP THE BEST” but more engaging with their audience they seem to stay on the consumer mind. One of their strategies is to create content that is continuous throughout a 24 hour day as they know that sleeping can occur at any moment in a day. Their tweets effectively engage their audience by creating humorous content, some content including re-makes of popular billboard songs such as Drakes “Hotline Bling” which can be seen below by them incorporating their 24 hour strategy at 6am!
CASPER effectively uses Social Media to accomplish business goals and it can be seen in the long run by their ranking against competitors such as Purple.
During my quest for a new mattress, I did not order a CASPER due to pricing but if my dollar bills were flowing the right way, CASPER would have been my mattress of choice due to their social media presence and the fact that the mattress itself is worth all the coins!
Sources:
https://jilt.com/blog/casper-content/
https://shortyawards.com/8th/casper-sleep-2
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