EXPERIENCE

Social Marketing Strategist

QVC / West Chester, PA / March 2015 – Present

• Manages content strategy for both paid and organic social posts
• Develops and executes social media campaigns for QVC key initiatives
• Maps out social media calendar to share content plans within the internal organization
• Attends large scale events to post in the moment and relevant content
• Provides insight on vendor content creation to be infused throughout QVC social platforms

Social Marketing / ECommerce Coordinator

QVC / West Chester, PA / March 2014 – March 2015

• Managed toGather’s editorial and stories calendar so that content is relevant and on trend
• Helped to plan and execute new Today’s Special Value tests on QVC.com
• Set an example of quality stories by producing personal DIY projects to engage the customer
• Practiced leadership to vendors and social host team by training in storytelling and content creation
• Provided concept ideas for weekly email newsletters, and arranged products to tell a story
• Expanded job title by providing assistance in Facebook, Twitter, Instagram, and Google Plus posts
• Thought through campaigns holistically, considering all social platforms

Jewelry Intern

VOGUE, Conde Nast / New York City / December 2012 – January 2013

• Acted as an assistant to the jewelry editor
• Communicated with PR coordinators from various designers to pull jewelry for upcoming photoshoots
• Organized and shipped jewelry carnet, consisting of over 600 pieces total
• Compiled and documented credit information for pieces used in the magazine

Marketing & Special Events Intern

Nicole Miller & MKD & Associates / Philadelphia, PA / August 2012 – December 2012

• Assistant Special Events Director in planning events such as Philadelphia’s first Fashion’s Night Out
• Executed and managed a blog, Notes from the Bellevue, for over 14 vendors at the Bellevue Philadelphia
• Shared oversight of social media updates
• Participated in securing press and pitching stories as assigned
• Wrote press releases for future events

Marketing & Special Events Intern

TEEN VOGUE, Conde Nast / New York City / May 2012 – August 2012

• Managed Back-to-School Saturday social media campaign upon request from Publisher, reaching over 1 million people
• Presented social media deck to 100+ Conde Nast interns to promote upcoming program
• Coordinated and executed tasks for several TEEN VOGUE events with Special Events Director; including contacting TEEN VOGUE It Girls, researching gift options, and developing program for distribution at events
• Participated in brainstorming 2013 marketing initiatives during TEEN VOGUE’s National Sales Meeting
• Acted as the intern blogger for teenvoguefashionu.com to raise awareness and promote Fashion University events

Advertising Sales Intern

Philadelphia Magazine / Philadelphia, PA / September 2011 – December 2011

• Compiled list of advertisers for a location based magazine in the Philadelphia area to begin client outreach
• Updated and created media kits by request of Account Executives
• Edited advertisements and promotion materials on a weekly basis