MAC Cosmetics is one of the most recent beauty brands to launch augmented reality mirrors inside of their stores. In 20 of their retail stores nationwide, MAC finally got on board with the most recent fad in the beauty retail industry—augmented reality. They recently installed 2-3 mirrors at a few locations which will eventually roll out to every single store in the United … [Read more...] about MAC Cosmetics Turns to Augmented Reality

Sorry that it's a bit blurry, but if you want to see the real infograph, feel free to check it out here! … [Read more...] about Getting to Know Dan Chiev

On Birchbox’s 7th anniversary, they celebrated Customer Appreciation Day, and in order to keep track of all of the social media comments, questions, and concerns—they launched their first ever “social media war room” where over 40 employees came together to make sure their social customer was happy. Here, they responded with personal messages, emojis, etc. to really make the … [Read more...] about Birchbox’s Social Media War Room

When traveling or looking for a place to stay, nearly everyone goes right to AirBnB these days. Only a few years ago, customers would look straight to travel agencies or OTA’s to book a hotel. Since then, customers are really relying on and trusting AirBnB as a place they can go to find their true home away from home when traveling. AirBnB disrupted the traditional way of … [Read more...] about How AirBnB’s Content Strategy Grew Their Digital Presence

After scrolling and scrolling through my social media platforms over Labor Day weekend and throughout the Back to School timeframe, these are the top eye-catching content that I couldn't help but save. Target's back to school content is gorgeous and fun! You can also shop this photo by clicking the link in their Instagram bio, which will take you directly to the items. … [Read more...] about Labor Day Sales & BTS 2017 – Engaging Social Content