After scrolling and scrolling through my social media platforms over Labor Day weekend and throughout the Back to School timeframe, these are the top eye-catching content that I couldn’t help but save.
Target’s back to school content is gorgeous and fun! You can also shop this photo by clicking the link in their Instagram bio, which will take you directly to the items. The photo takes fans to the brand page on Target.com’s site, which in the link, you can see that it’s tagged for Instagram so that they can track metrics: https://www.target.com/c/Yoobi/-/N-555mp?ref=tgt_soc_qk4zs&afid=IG_BR&cpng=Kids_BTS_pub_GET&crl8_id=fb679dce-c869-4cf9-930b-5c4b14545757
Gap’s shoppable video content makes for an amazing way to find just what you’re looking for as a mom. How cute are these kids dancing in their Gap clothes? This is also a sponsored ad campaign so this photo will reach more viewers, due to the fact that it has money behind it. The best part is, each item is available to shop, so fans can go directly to the product detail page for more information. I love the concept of this campaign and how they focused on making little kids “edgy” with their amazing product. It stopped me in my tracks and made for “insta-worthy” content that was both cute and easy to shop.
This GIF created by Nordstrom takes people to their summer sale, a sale that many people wait for. You can also shop this entire photo by clicking the link in their Instagram bio. I love how the photo included a picture of their app, because a love of people do see an engaging photo on social media platforms, and go to other digital channels to shop. Nordstrom typically pulls fun products to feature in their social content, so I loved the fun items they chose here.