As social media is constantly changing and emerging, new technologies are arising, and brands are looking for innovative ways to bridge the customer journey gap between social media and shopping. Until recently, brand’s social media KPI’s were reach, likes, and engagement. Today, sales are also a key metric thanks for new technologies that have arrived. Instagram in particular, was a huge pain point for marketers, as there is only one active link in the platform which is in the brand’s profile. It is extremely difficult to take the customer off of your brand’s Instagram account to shop on the e-commerce site.
Today there is an incredible solution to this problem and thousands of brands are already on board! Curalate’s Like2Buy solution is a social media tool where brands can used tagged links on their photos through individual URLs. Thanks to Curalate’s platform, brands can see all metrics on their Instagram posts such as engagement, reach, likes, sessions, sales, etc.
More retailers are either adopting third-party solutions or launching their own platforms to monetize their images. For some, that means creating an Instagram-like catalog. Others are turning Instagram likes into personalized emails.
Before Curalate’s Like2Buy existed, brands were telling their customers to go off on their own to the e-commerce site and find the product that they were promoting, not making it an easy transition during the customer journey process. Customers would get extremely frustrated when they couldn’t find a specific item that they saw on Instagram when they went to go look on their own (myself being a culprit of this). Now with the click of a button, customers can “click the link in the profile” to shop all of a brand’s Instagram feed. The brand creates their own tagged social link for each image, and they go into Curalate to add the link to the photo. This allows for easy reporting in their own social media metrics tool.
Let’s look at how one brand used Curalate for success. Everyone loves Nordstrom’s annual sales. To show awareness of the sale and to give their customer the need and want to shop, Nordstrom promotes their sales and clearances on Instagram, using Curalate’s Like2Buy technology. Then from there, Nordstrom linked the photo to their clearance brand page where customers could immediately shop the clearance items promoted from the image they saw on social media. Another great brand that uses Curalate is Target. They create flatlay images using cross-category products, and create multiple tagged links to like every single item in the photo. This helped their customers create and entire look with the push of a button. The images are not only engaging and aspirational, they are also easy to shop when a customer is intrigued.