In my last class post, Using Psychological Techniques to Create An Impactful UX, I discussed different psychological phenomena that UX designers can utilize to better resonate with their users. One of the principles was known as Jakob’s Law. Jakob’s Law states that users visit a bunch of different sites and they want them all to function the same. Similar user experiences when … [Read more...] about Innovation vs. Jakob’s Law
UX Design
Incorporating Human-Centered Design For Septa’s UX/UI
Are you really a Philadelphian if you haven’t been frustrated by the public transportation here at some point in your life? The Southeastern Pennsylvania Transportation Authority, or SEPTA, services Pennsylvanians through the region with 5 different methods of transportation. 5 different methods of transportation and 1 big problem. Not only are the routes, schedules, and trains … [Read more...] about Incorporating Human-Centered Design For Septa’s UX/UI