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Kirsten Overton

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

SEPTA

Incorporating Human-Centered Design For Septa’s UX/UI

July 20, 2022 By Kirsten Overton Leave a Comment

Are you really a Philadelphian if you haven’t been frustrated by the public transportation here at some point in your life? The Southeastern Pennsylvania Transportation Authority, or SEPTA, services Pennsylvanians through the region with 5 different methods of transportation. 5 different methods of transportation and 1 big problem. Not only are the routes, schedules, and trains … [Read more...] about Incorporating Human-Centered Design For Septa’s UX/UI

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  • Incorporating Human-Centered Design For Septa’s UX/UI

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