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Kirsten Overton

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

Innovation

Why More Companies Are Hiring Process Improvement Roles

July 26, 2022 By Kirsten Overton Leave a Comment

As we continue into this new era of hiring, turning to digital, and a boom in competition; companies are looking to create different ways to improve. Either improving their products, services, team dynamics, business practices, and structures, or company culture. With all these areas to cover, there is a need for a relatively new role to take front and center stage. Introducing … [Read more...] about Why More Companies Are Hiring Process Improvement Roles

Innovation vs. Jakob’s Law

July 26, 2022 By Kirsten Overton Leave a Comment

In my last class post, Using Psychological Techniques to Create An Impactful UX, I discussed different psychological phenomena that UX designers can utilize to better resonate with their users. One of the principles was known as Jakob’s Law. Jakob’s Law states that users visit a bunch of different sites and they want them all to function the same. Similar user experiences when … [Read more...] about Innovation vs. Jakob’s Law

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Recent Posts

  • What Brands Are Learning From The Current Twitter Blue Fiasco
  • Multitasking: The Never Ending Trend Marketers Should Keep In Mind for Mobile
  • The Rise of Influencer Marketing and Its Future
  • Why More Companies Are Hiring Process Improvement Roles
  • Innovation vs. Jakob’s Law
  • Incorporating Human-Centered Design For Septa’s UX/UI

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