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Kirsten Overton

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

influencer marketing

The Rise of Influencer Marketing and Its Future

September 17, 2022 By Kirsten Overton Leave a Comment

The rise of influencers on social media platforms and beyond has brought a new wave of innovation when it comes to marketing. Instead of A-list celebrities promoting the latest products or paying for expensive, elaborate advertisements, businesses have turned to influencers of all calibers to connect with current or new consumers. Shifting gears allows the company to have … [Read more...] about The Rise of Influencer Marketing and Its Future

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Recent Posts

  • What Brands Are Learning From The Current Twitter Blue Fiasco
  • Multitasking: The Never Ending Trend Marketers Should Keep In Mind for Mobile
  • The Rise of Influencer Marketing and Its Future
  • Why More Companies Are Hiring Process Improvement Roles
  • Innovation vs. Jakob’s Law
  • Incorporating Human-Centered Design For Septa’s UX/UI

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