The rise of influencers on social media platforms and beyond has brought a new wave of innovation when it comes to marketing. Instead of A-list celebrities promoting the latest products or paying for expensive, elaborate advertisements, businesses have turned to influencers of all calibers to connect with current or new consumers. Shifting gears allows the company to have … [Read more...] about The Rise of Influencer Marketing and Its Future
e-portfolio
An Analysis of Owlsports.com’s Google Analytics Data
In my last E-Portfolio post, I talked about the ways Temple Athletics could implement Roger’s 5 Core Branding Strategies into their approach as they refresh Owlsports.com. There had to be a way for me to see if we connected owlsports.com to a Google Analytics account and put my Google Analytics IQ Certification to the test. So, I used what little pull I have in our business … [Read more...] about An Analysis of Owlsports.com’s Google Analytics Data
How Temple Athletics Should Execute Their Rebranding Using the 5 Core Branding Strategies
It’s a new year at Temple University in the athletics department with new faces and new ideas. Temple University is no stranger to the concept of branding. Temple Athletics, especially, is currently in a state of rebranding. This includes a complete redesign of owlsports.com, the facilities, and our voice. Let’s take a look at the 5 Core Digital Branding Strategies and how … [Read more...] about How Temple Athletics Should Execute Their Rebranding Using the 5 Core Branding Strategies