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Kirsten Overton

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

CMO

Blockchain Will Disrupt Digital Marketing Strategies…Are You Ready?

November 17, 2021 By Kirsten Overton Leave a Comment

What The Heck Is Blockchain? Blockchain is a digital, incorruptible ledger used to record transactions. It was originally introduced in 2008 to secure and record bitcoin transactions. However, it only gained popularity in the past few years. Blockchain is a heavily secure peer-to-peer review database that eradicates issues that come when dealing with third-party systems like … [Read more...] about Blockchain Will Disrupt Digital Marketing Strategies…Are You Ready?

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  • Blockchain Will Disrupt Digital Marketing Strategies…Are You Ready?

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