As we continue into this new era of hiring, turning to digital, and a boom in competition; companies are looking to create different ways to improve. Either improving their products, services, team dynamics, business practices, and structures, or company culture. With all these areas to cover, there is a need for a relatively new role to take front and center stage. Introducing … [Read more...] about Why More Companies Are Hiring Process Improvement Roles
Innovation vs. Jakob’s Law
In my last class post, Using Psychological Techniques to Create An Impactful UX, I discussed different psychological phenomena that UX designers can utilize to better resonate with their users. One of the principles was known as Jakob’s Law. Jakob’s Law states that users visit a bunch of different sites and they want them all to function the same. Similar user experiences when … [Read more...] about Innovation vs. Jakob’s Law
Incorporating Human-Centered Design For Septa’s UX/UI
Are you really a Philadelphian if you haven’t been frustrated by the public transportation here at some point in your life? The Southeastern Pennsylvania Transportation Authority, or SEPTA, services Pennsylvanians through the region with 5 different methods of transportation. 5 different methods of transportation and 1 big problem. Not only are the routes, schedules, and trains … [Read more...] about Incorporating Human-Centered Design For Septa’s UX/UI
An Analysis of Owlsports.com’s Google Analytics Data
In my last E-Portfolio post, I talked about the ways Temple Athletics could implement Roger’s 5 Core Branding Strategies into their approach as they refresh Owlsports.com. There had to be a way for me to see if we connected owlsports.com to a Google Analytics account and put my Google Analytics IQ Certification to the test. So, I used what little pull I have in our business … [Read more...] about An Analysis of Owlsports.com’s Google Analytics Data
How Temple Athletics Should Execute Their Rebranding Using the 5 Core Branding Strategies
It’s a new year at Temple University in the athletics department with new faces and new ideas. Temple University is no stranger to the concept of branding. Temple Athletics, especially, is currently in a state of rebranding. This includes a complete redesign of owlsports.com, the facilities, and our voice. Let’s take a look at the 5 Core Digital Branding Strategies and how … [Read more...] about How Temple Athletics Should Execute Their Rebranding Using the 5 Core Branding Strategies