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Kirsten Overton

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

Kirsten Overton

What Brands Are Learning From The Current Twitter Blue Fiasco

November 13, 2022 By Kirsten Overton Leave a Comment

As Elon Musk and his smaller team continue to deal with the ins and outs of Twitter companies are losing money and followers faster than Space X rockets. What Elon might not have known before buying the social media platform is that it can run amuck when left unchecked. And if he didn’t know before, he knows now. With the uncertainty of Twitter’s longevity hanging in the air … [Read more...] about What Brands Are Learning From The Current Twitter Blue Fiasco

Multitasking: The Never Ending Trend Marketers Should Keep In Mind for Mobile

October 9, 2022 By Kirsten Overton Leave a Comment

The attention span of the average American in 2022 is now 8 seconds. Attention spans are declining compared to 2000 when the average was 12 seconds (Team DevriX, 2022). At the end of the day, we need information - QUICKLY. I get immediately impatient when my phone takes a moment to connect to wifi or load an app. It influences my habits and where I spend my screen time. I'll be … [Read more...] about Multitasking: The Never Ending Trend Marketers Should Keep In Mind for Mobile

The Rise of Influencer Marketing and Its Future

September 17, 2022 By Kirsten Overton Leave a Comment

The rise of influencers on social media platforms and beyond has brought a new wave of innovation when it comes to marketing. Instead of A-list celebrities promoting the latest products or paying for expensive, elaborate advertisements, businesses have turned to influencers of all calibers to connect with current or new consumers. Shifting gears allows the company to have … [Read more...] about The Rise of Influencer Marketing and Its Future

Why More Companies Are Hiring Process Improvement Roles

July 26, 2022 By Kirsten Overton Leave a Comment

As we continue into this new era of hiring, turning to digital, and a boom in competition; companies are looking to create different ways to improve. Either improving their products, services, team dynamics, business practices, and structures, or company culture. With all these areas to cover, there is a need for a relatively new role to take front and center stage. Introducing … [Read more...] about Why More Companies Are Hiring Process Improvement Roles

Innovation vs. Jakob’s Law

July 26, 2022 By Kirsten Overton Leave a Comment

In my last class post, Using Psychological Techniques to Create An Impactful UX, I discussed different psychological phenomena that UX designers can utilize to better resonate with their users. One of the principles was known as Jakob’s Law. Jakob’s Law states that users visit a bunch of different sites and they want them all to function the same. Similar user experiences when … [Read more...] about Innovation vs. Jakob’s Law

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Recent Posts

  • What Brands Are Learning From The Current Twitter Blue Fiasco
  • Multitasking: The Never Ending Trend Marketers Should Keep In Mind for Mobile
  • The Rise of Influencer Marketing and Its Future
  • Why More Companies Are Hiring Process Improvement Roles
  • Innovation vs. Jakob’s Law
  • Incorporating Human-Centered Design For Septa’s UX/UI

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