CONTACT

katelevy96@gmail.com

215-421-9064

Philadelphia, PA

linkedin.com/in/kate-levy

katelevydesign.wixsite.com/portfolio

 

EDUCATION

Temple University

Master of Science – MS

Digital Innovation in Marketing

2021–2022

Bachelor of Arts – BA

Communication Studies

2015–2019

Moore College of Art
and Design

Certificate in Art and Design

2012–2014

 

EXPERIENCE

Careerminds,  Jun 2019 – Present

Philadelphia, PA

Careerminds is a global B2B SaaS startup in the HR space, making the Inc 5000 and Philadelphia 100 lists of the fastest-growing private companies for the last four years.

 

Marketing Lead      July 2021 – Present

• Run integrated marketing campaigns; lead brand and design, social media, content, and email marketing initiatives 
• Write and design key new sales assets in collaboration with leadership team 
• Set and measure KPIs to track function and campaign performance
• Create a marketing internship program; hire, manage, supervise, and mentor intern

 

Marketing Coordinator, Brand & Creative Lead           Mar 2020 – July 2021

• Define brand guidelines and standards; update and implement brand book and
  visual identity across company assets
• Manage design pipeline; lead graphic designers and project manage design initiatives; write copy for and design new assets
• Create content for and manage social media accounts (LinkedIn, Instagram,
  Twitter, and Facebook), increasing engagement by +200%; art direct and design
  social media graphics
• Lead website redesign; copy write and edit website copy, create page mockups and prototype, begin implementation, and gain approval from executive stakeholders
  in each stage
• Strategize, implement, optimize, track, and report on Google Search Ad campaigns, resulting in 344.89% ROAS and directly attributed to 5+ sales and 40+ SALs; write
  ad copy, landing page copy, and design landing pages
• Strategize, copy edit, and distribute press releases, reaching 9M+ per release
• Maintain marketing budget; coordinate and scale team project management systems; create and manage marketing share drive
• Set and measure KPIs to track Brand & Creative function and campaign performance

 

Sales Enablement Coordinator               Jun 2019 – Mar 2020

• Served as liaison between sales and marketing to create alignment on campaigns and priorities 
• Created and designed assets including one-pagers, brochures, ebooks, pricing guides, blog graphics, social media posts, decks, digital ads, resume templates, client materials; led to increased pipeline, client retention, and brand recognition
• Ran direct mail campaigns (creative, personalized gifts and branded swag); created strategy, cadences, emails, designed and sourced products, executed large sends
  using Sendoso; direct mail buyer for ABM campaigns
• Integrated systems such as Salesforce, SalesLoft, Hubspot, ZoomInfo, and Sendoso to track campaign success and report on results
• Build community through social media, direct outreach on LinkedIn, and newsletters

 

Temple University Press

Philadelphia, PA

Production Designer               Aug 2017 – Jun 2019

• Designed and illustrated 50+ book covers and jackets (front, back, spine, and flaps)
• Designed logos, website banners, and other marketing materials
• Launched visual identities of open access publishing projects, including new imprint and catalog of reissues in partnership with Temple Libraries
• Created final paperback and casebound mechanicals to print specifications
• Redrew art as vector graphics; Retouched, colorized, and sourced photographs
• Organized and maintained project archives in share drive

 

EXPERTISE

• Graphic Design
• Art Direction 
• Inbound Marketing
• Brand strategy
• Digital Advertising
• Campaign strategy 
• Demand Generation
• Social Media Marketing
• Project Management
• Marketing Automation

 

TECHNICAL SKILLS

• Adobe Creative Suite
• Hubspot
• Google Ads
• HTML/CSS
• Salesforce 
• Salesloft
• ZoomInfo
• Sendoso
• Asana, Clickup, Trello
• Instagram
• Facebook
• Youtube
• TikTok
• Twitter
• LinkedIn