During the time of COVID, the impact of the influencer increased. And companies are responding because they know that a personal connection to a person can mean big things for their brand. During the first two months of COVID enterprise spending on Social Media increased by 74% to account for 23% of marketing budgets (HBR). While I always believed Social Influencers would increase the share of marketing budgets over time, COVID and our current lifestyles, have sped this up.
Master of Science - Digital Innovation in Marketing Candidate Temple University
