A Wired article back in 2015 states that the Disney Magic Band was created to relieve the stress of luggage logistics, ride efficiencies for guests at the park, room access, and incidentals at the resort and parks. The overall goal to create an easier experience for the visitor and increase capacity. Unfortunately, like many others, […]
Customer Journey Mapping
How Advertising Agencies can use the Agile Framework: the Agency should create contingency and take a more Agile approach to make tweaks during campaign execution based on performance numbers. For example, if an agency is running a new campaign for a client and wants to use a new ad tech – they should make this proposal with the caveat if the numbers expected for return for this effort are not realized within the first month or two, those monies are removed and placed in a more traditional effort with an expected return.