During the time of COVID, the impact of the influencer increased. And companies are responding because they know that a personal connection to a person can mean big things for their brand. During the first two months of COVID enterprise spending on Social Media increased by 74% to account for 23% of marketing budgets (HBR). While I always believed Social Influencers would increase the share of marketing budgets over time, COVID and our current lifestyles, have sped this up.
Mobile and Social Take Over the Marketing World It’s most likely stating the obvious to convey how important Mobile and Social are when it comes to marketing. However, the numbers are truly staggering to consider. A whopping 23.6 hours on average is spent by Americans each week online with Social Media taking the lion share […]
Are you staying at home? if you are on Social Media right now, your personal identifier information is being stripped and sent to researchers, public health officials and government representatives in a desperate fight to stop the spread of Coronavirus.