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Katherine Bex

Master of Science - Digital Innovation in Marketing Candidate Temple University

Fox School of Business
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Coronavirus

Social Influence in the Time of COVID

October 4, 2020 By Katherine M Bex Leave a Comment

Social Influence in the Time of COVID

During the time of COVID, the impact of the influencer increased. And companies are responding because they know that a personal connection to a person can mean big things for their brand. During the first two months of COVID enterprise spending on Social Media increased by 74% to account for 23% of marketing budgets (HBR). While I always believed Social Influencers would increase the share of marketing budgets over time, COVID and our current lifestyles, have sped this up.

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Mobile, Social and The Roadmap of My Career

September 6, 2020 By Katherine M Bex Leave a Comment

Mobile, Social and The Roadmap of My Career

‌Mobile and Social Take Over the Marketing World It’s most likely stating the obvious to convey how important Mobile and Social are when it comes to marketing. However, the numbers are truly staggering to consider. A whopping 23.6 hours on average is spent by Americans each week online with Social Media taking the lion share […]

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Are You Staying Put? Pandemic Mapping Tells The Story

April 14, 2020 By Katherine M Bex Leave a Comment

Are You Staying Put? Pandemic Mapping Tells The Story

Are you staying at home? if you are on Social Media right now, your personal identifier information is being stripped and sent to researchers, public health officials and government representatives in a desperate fight to stop the spread of Coronavirus.

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About Me

Katie finds joy in all things related to the process of communication. Whether donating her efforts to help local children’s hospitals in fundraising or helping clients reach their goals, she is a cheerleader by nature. Read More…

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