Brands, listen up, this can be helpful as you navigate the ins and outs of creating and enhancing your social presence. The following is a guide intended to prepare you for life beyond the one-way posting internship.
Business Process Improvement
How Advertising Agencies can use the Agile Framework: the Agency should create contingency and take a more Agile approach to make tweaks during campaign execution based on performance numbers. For example, if an agency is running a new campaign for a client and wants to use a new ad tech – they should make this proposal with the caveat if the numbers expected for return for this effort are not realized within the first month or two, those monies are removed and placed in a more traditional effort with an expected return.
Voice Activation is the future Now that we have transitioned into the tech world I’m feeling the excitement of having the tools to get started. Having the foundation of knowledge for what goes into the process of digital innovation is important. Holding the keys to the programs to get those ideas across is empowering. Adobe […]
Companies are using chatbot automation where they predict that by 2020 85% of the customer enterprise communication would happen without the involvement of a single human. There are very few websites being built today without the option of a chatbot to guide the visitor along.