OVERVIEW
- Current volunteer speaker and fundraiser for Temple University’s student led Hootathon, benefiting Children’s Hospital of Philadelphia
- 2010- present Guest Lecturer and Adjunct Instructor of Advertising at Temple University’s Klein College of Media and Communication
- 2009 Philadelphia AMA Marketer of the Year
- 2010 Speaker at CASE II conference in Philadelphia, Integrated Marketing
- Innovator and strategist who develops new approaches to the standard marketing mix to engage prospects
- Develops measures of success and uses metrics for informed decision making – Drexel Pharmaceutical MBA program increased visits by 29% over FY09 while reducing cost per lead (CPL) by 26%
- Strong public relations acumen with strategic communications experience with social media
- Achiever with a reputation of delivering at a consistently high level – spearheaded Agency of Record RFP process for Drexel Dean’s Cabinet strategy initiative
EXPERIENCE
Temple University, Philadelphia, PA 12/2012 – Present
Adjunct Professor of Advertising
- 100% across the board Upper performance level marks on student feedback forms as of Spring/Fall 2018
- Currently teach Introduction to Advertising and Advertising Account Management
- Top marks achiever through student feedback and continuously invited back to teach
- Research, plan and author customized syllabi
Matson Consulting Group, Wayne, PA 4/2017 – Present
Client Success SEO/CRM Manager
- Technical fixes for SEO have improved site performance for a client from 65% – 87% per SEMrush in 3 months
- Proficient in WordPress and certified in associated plug-in: Yoast SEO, content creation
- 2 Campaigns edited for SEO have reach 1st page Google organic search in competitive keywords
- Write and present monthly reporting presentations to clients
Arbor Road LLC, Philadelphia, PA 7/2011 – 6/2014
Owner
- First year revenue of $20k, with 75k unique visitors to website
- Grew business through marketing and word-of-mouth with 140 unique customers in one year
- Products currently sold in three boutiques nationwide as well as two websites
- Developed partnership with HGTV celebrity, Emily Henderson, in a shared storefront selling on OpenSky.com
Independent Marketing Consultant, Philadelphia, PA 9/2011 – 6/2014
NightOrbs.com
- Serve as marketing, sales and press consultant for growing local glassblowing company
- Database consultant and tactical help/liaison with Programmer to help set up CRM infrastructure
- Marketing and media assistance has grown business by 540 leads this year – a 67% year over year increase
Drexel University, Philadelphia, PA 9/2008 – 9/2011
Director of Marketing/PR
- In charge of all internal and external communications strategy and liaison to press
- Strategized and executed all social media marketing efforts and communications
- In charge of branding creation, implementation and upkeep for the College of Nursing and Health Professions
Assistant Director, New Media
- Research, strategy and implementation of mobile marketing, social media, remarketing and marketing tactics
- Introduced innovative approaches such as QR codes as new response tactic
- Sought as expert to present at CASE district II conferences for work on effective landing page marketing campaign process
- Clickz award nominee, San Francisco for pre-roll video advertising campaign which resulted in 700 clicks in one month
Marketing Communications Manager
- Plan and execute marketing mix tactics and social media plans to generate leads for the MBA program. For example, increased traffic and interest in Pharmaceutical MBA by over 30% from previous year
- Negotiate pricing with media buyers and a robust client list while managing an $800,000 recruitment marketing budget
- Devise editorial for marketing campaigns as well as print
- Utilized benchmarks and metrics to measure results and assess campaigns
- Deliver leads for MBA programs and increase traffic and interest in Pharmaceutical MBA by over 30% from previous year
- 2009 Marketer of the Year, AMA for Pharmaceutical MBA marketing campaign program launch
AWARDS AND DISTINCTIONS
- 2008 Panel speaker for Drexel University, Career Services “Careers in Marketing”
- 2009 Marketer of the Year, AMA
- 2010 Speaker at CASE II conference in Philadelphia, Integrated Marketing
- 2010 Communicator Award, Top Honors
- 2010 ClickZ Award Nominee, San Francisco
- 2011 Guest Speaker, Temple University, Interactive Media and Advertising
- 2012 Guest Speaker, Temple University, Interactive Media and Advertising
EDUCATION
B.A. – Lehigh University, Bethlehem, PA
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