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Katherine Bex

Master of Science - Digital Innovation in Marketing Candidate Temple University

Fox School of Business
  • About Me
  • My Interests
  • My Work
  • Resume

Resume

KMBex_resume_2019

LinkedIn.com/in/katherinebex

OVERVIEW 

  • Current volunteer speaker and fundraiser for Temple University’s student led Hootathon, benefiting Children’s Hospital of Philadelphia 
  • 2010- present Guest Lecturer and Adjunct Instructor of Advertising at Temple University’s Klein College of Media and Communication 
  • 2009 Philadelphia AMA Marketer of the Year 
  • 2010 Speaker at CASE II conference in Philadelphia, Integrated Marketing 
  • Innovator and strategist who develops new approaches to the standard marketing mix to engage prospects 
  • Develops measures of success and uses metrics for informed decision making – Drexel Pharmaceutical MBA program increased visits by 29% over FY09 while reducing cost per lead (CPL) by 26% 
  • Strong public relations acumen with strategic communications experience with social media 
  • Achiever with a reputation of delivering at a consistently high level – spearheaded Agency of Record RFP process for Drexel Dean’s Cabinet strategy initiative 

EXPERIENCE 

Temple University, Philadelphia, PA 12/2012 – Present 

Adjunct Professor of Advertising 

  • 100% across the board Upper performance level marks on student feedback forms as of Spring/Fall 2018 
  • Currently teach Introduction to Advertising and Advertising Account Management 
  • Top marks achiever through student feedback and continuously invited back to teach 
  • Research, plan and author customized syllabi 

Matson Consulting Group, Wayne, PA 4/2017 – Present 

Client Success SEO/CRM Manager 

  • Technical fixes for SEO have improved site performance for a client from 65% – 87% per SEMrush in 3 months 
  • Proficient in WordPress and certified in associated plug-in: Yoast SEO, content creation 
  • 2 Campaigns edited for SEO have reach 1st page Google organic search in competitive keywords 
  • Write and present monthly reporting presentations to clients 

Arbor Road LLC, Philadelphia, PA 7/2011 – 6/2014 

Owner 

  • First year revenue of $20k, with 75k unique visitors to website 
  • Grew business through marketing and word-of-mouth with 140 unique customers in one year 
  • Products currently sold in three boutiques nationwide as well as two websites 
  • Developed partnership with HGTV celebrity, Emily Henderson, in a shared storefront selling on OpenSky.com 

Independent Marketing Consultant, Philadelphia, PA 9/2011 – 6/2014 

NightOrbs.com 

  • Serve as marketing, sales and press consultant for growing local glassblowing company 
  • Database consultant and tactical help/liaison with Programmer to help set up CRM infrastructure 
  • Marketing and media assistance has grown business by 540 leads this year – a 67% year over year increase 

Drexel University, Philadelphia, PA 9/2008 – 9/2011 

Director of Marketing/PR 

  • In charge of all internal and external communications strategy and liaison to press 
  • Strategized and executed all social media marketing efforts and communications 
  • In charge of branding creation, implementation and upkeep for the College of Nursing and Health Professions 

Assistant Director, New Media 

  • Research, strategy and implementation of mobile marketing, social media, remarketing and marketing tactics 
  • Introduced innovative approaches such as QR codes as new response tactic 
  • Sought as expert to present at CASE district II conferences for work on effective landing page marketing campaign process 
  • Clickz award nominee, San Francisco for pre-roll video advertising campaign which resulted in 700 clicks in one month 

Marketing Communications Manager 

  • Plan and execute marketing mix tactics and social media plans to generate leads for the MBA program. For example, increased traffic and interest in Pharmaceutical MBA by over 30% from previous year 
  • Negotiate pricing with media buyers and a robust client list while managing an $800,000 recruitment marketing budget 
  • Devise editorial for marketing campaigns as well as print 
  • Utilized benchmarks and metrics to measure results and assess campaigns 
  • Deliver leads for MBA programs and increase traffic and interest in Pharmaceutical MBA by over 30% from previous year 
  • 2009 Marketer of the Year, AMA for Pharmaceutical MBA marketing campaign program launch 

AWARDS AND DISTINCTIONS 

  • 2008 Panel speaker for Drexel University, Career Services “Careers in Marketing” 
  • 2009 Marketer of the Year, AMA 
  • 2010 Speaker at CASE II conference in Philadelphia, Integrated Marketing 
  • 2010 Communicator Award, Top Honors 
  • 2010 ClickZ Award Nominee, San Francisco 
  • 2011 Guest Speaker, Temple University, Interactive Media and Advertising 
  • 2012 Guest Speaker, Temple University, Interactive Media and Advertising 

EDUCATION 

B.A.  – Lehigh University, Bethlehem, PA 

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About Me

Katie finds joy in all things related to the process of communication. Whether donating her efforts to help local children’s hospitals in fundraising or helping clients reach their goals, she is a cheerleader by nature. Read More…

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Disclaimer: The information included in e-portfolios are posted and maintained by the applicable student. Temple University makes no representation as to the accuracy or currency of this information.

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