Resume

Current volunteer speaker and fundraiser for Temple University’s student led Hootathon, benefiting Children’s Hospital of Philadelphia
2010- present Guest Lecturer and Adjunct Instructor of Advertising at Temple University’s Klein College of Media and Communication
2009 Philadelphia AMA Marketer of the Year
2010 Speaker at CASE II conference in Philadelphia, Integrated Marketing
Innovator and strategist who develops new approaches to the standard marketing mix to engage prospects
Develops measures of success and uses metrics for informed decision making – Drexel Pharmaceutical MBA program increased visits by 29% over FY09 while reducing cost per lead (CPL) by 26%
Strong public relations acumen with strategic communications experience with social media
Achiever with a reputation of delivering at a consistently high level – spearheaded Agency of Record RFP process for Drexel Dean’s Cabinet strategy initiative

Temple University, Philadelphia, PA 12/2012 – Present

Adjunct Professor of Advertising

100% across the board Upper performance level marks on student feedback forms as of Spring/Fall 2018
Currently teach Introduction to Advertising and Advertising Account Management
Top marks achiever through student feedback and continuously invited back to teach
Research, plan and author customized syllabi

Matson Consulting Group, Wayne, PA 4/2017 – Present

Client Success SEO/CRM Manager

Technical fixes for SEO have improved site performance for a client from 65% – 87% per SEMrush in 3 months
Proficient in WordPress and certified in associated plug-in: Yoast SEO, content creation
2 Campaigns edited for SEO have reach 1st page Google organic search in competitive keywords
Write and present monthly reporting presentations to clients

Arbor Road LLC, Philadelphia, PA 7/2011 – 6/2014

Owner

First year revenue of $20k, with 75k unique visitors to website
Grew business through marketing and word-of-mouth with 140 unique customers in one year
Products currently sold in three boutiques nationwide as well as two websites
Developed partnership with HGTV celebrity, Emily Henderson, in a shared storefront selling on OpenSky.com

Independent Marketing Consultant, Philadelphia, PA 9/2011 – 6/2014

NightOrbs.com

Serve as marketing, sales and press consultant for growing local glassblowing company
Database consultant and tactical help/liaison with Programmer to help set up CRM infrastructure
Marketing and media assistance has grown business by 540 leads this year – a 67% year over year increase

Drexel University, Philadelphia, PA 9/2008 – 9/2011

Director of Marketing/PR

In charge of all internal and external communications strategy and liaison to press
Strategized and executed all social media marketing efforts and communications
In charge of branding creation, implementation and upkeep for the College of Nursing and Health Professions

Assistant Director, New Media

Research, strategy and implementation of mobile marketing, social media, remarketing and marketing tactics
Introduced innovative approaches such as QR codes as new response tactic
Sought as expert to present at CASE district II conferences for work on effective landing page marketing campaign process
Clickz award nominee, San Francisco for pre-roll video advertising campaign which resulted in 700 clicks in one month

Marketing Communications Manager

Plan and execute marketing mix tactics and social media plans to generate leads for the MBA program. For example, increased traffic and interest in Pharmaceutical MBA by over 30% from previous year
Negotiate pricing with media buyers and a robust client list while managing an $800,000 recruitment marketing budget
Devise editorial for marketing campaigns as well as print
Utilized benchmarks and metrics to measure results and assess campaigns
Deliver leads for MBA programs and increase traffic and interest in Pharmaceutical MBA by over 30% from previous year
2009 Marketer of the Year, AMA for Pharmaceutical MBA marketing campaign program launch

2008 Panel speaker for Drexel University, Career Services “Careers in Marketing”
2009 Marketer of the Year, AMA
2010 Speaker at CASE II conference in Philadelphia, Integrated Marketing
2010 Communicator Award, Top Honors
2010 ClickZ Award Nominee, San Francisco
2011 Guest Speaker, Temple University, Interactive Media and Advertising
2012 Guest Speaker, Temple University, Interactive Media and Advertising

B.A. – Lehigh University, Bethlehem, PA

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