Brands, listen up, this can be helpful as you navigate the ins and outs of creating and enhancing your social presence. The following is a guide intended to prepare you for life beyond the one-way posting internship.
A Wired article back in 2015 states that the Disney Magic Band was created to relieve the stress of luggage logistics, ride efficiencies for guests at the park, room access, and incidentals at the resort and parks. The overall goal to create an easier experience for the visitor and increase capacity. Unfortunately, like many others, […]
Mobile and Social Take Over the Marketing World It’s most likely stating the obvious to convey how important Mobile and Social are when it comes to marketing. However, the numbers are truly staggering to consider. A whopping 23.6 hours on average is spent by Americans each week online with Social Media taking the lion share […]
How Advertising Agencies can use the Agile Framework: the Agency should create contingency and take a more Agile approach to make tweaks during campaign execution based on performance numbers. For example, if an agency is running a new campaign for a client and wants to use a new ad tech – they should make this proposal with the caveat if the numbers expected for return for this effort are not realized within the first month or two, those monies are removed and placed in a more traditional effort with an expected return.
Image by: Katherine M Bex We live in a busy, nonstop world. Scheduling difficulties, the aging of the population and overcrowding are some major issues/barriers to events and conferences. In many instances, there are undershot consumers who would welcome disruptive innovation in the way they experience their conferences. The problem with Conferences In terms of […]