Mobile and Social Take Over the Marketing World It’s most likely stating the obvious to convey how important Mobile and Social are when it comes to marketing. However, the numbers are truly staggering to consider. A whopping 23.6 hours on average is spent by Americans each week online with Social Media taking the lion share […]
How Advertising Agencies can use the Agile Framework: the Agency should create contingency and take a more Agile approach to make tweaks during campaign execution based on performance numbers. For example, if an agency is running a new campaign for a client and wants to use a new ad tech – they should make this proposal with the caveat if the numbers expected for return for this effort are not realized within the first month or two, those monies are removed and placed in a more traditional effort with an expected return.
Voice Activation is the future Now that we have transitioned into the tech world I’m feeling the excitement of having the tools to get started. Having the foundation of knowledge for what goes into the process of digital innovation is important. Holding the keys to the programs to get those ideas across is empowering. Adobe […]
Companies are using chatbot automation where they predict that by 2020 85% of the customer enterprise communication would happen without the involvement of a single human. There are very few websites being built today without the option of a chatbot to guide the visitor along.
Use ‘posts’ for dynamic content such as projects and events as well as personal reflections that might go in a blog. Using ‘posts’ also ensures that you will show up in the site wide activity feed. To display posts, Go to the Dashboard, Click Appearance, then Widgets, select Recent posts (typically further down on the […]