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Katherine Bex

Master of Science - Digital Innovation in Marketing Candidate Temple University

Fox School of Business
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Social Influence in the Time of COVID

October 4, 2020 By Katherine M Bex Leave a Comment

Social Influence in the Time of COVID

During the time of COVID, the impact of the influencer increased. And companies are responding because they know that a personal connection to a person can mean big things for their brand. During the first two months of COVID enterprise spending on Social Media increased by 74% to account for 23% of marketing budgets (HBR). While I always believed Social Influencers would increase the share of marketing budgets over time, COVID and our current lifestyles, have sped this up.

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Mobile, Social and The Roadmap of My Career

September 6, 2020 By Katherine M Bex Leave a Comment

Mobile, Social and The Roadmap of My Career

‌Mobile and Social Take Over the Marketing World It’s most likely stating the obvious to convey how important Mobile and Social are when it comes to marketing. However, the numbers are truly staggering to consider. A whopping 23.6 hours on average is spent by Americans each week online with Social Media taking the lion share […]

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I’ve Been Agile Before I Knew It

August 5, 2020 By Katherine M Bex Leave a Comment

I’ve Been Agile Before I Knew It

How Advertising Agencies can use the Agile Framework: the Agency should create contingency and take a more Agile approach to make tweaks during campaign execution based on performance numbers. For example, if an agency is running a new campaign for a client and wants to use a new ad tech – they should make this proposal with the caveat if the numbers expected for return for this effort are not realized within the first month or two, those monies are removed and placed in a more traditional effort with an expected return.

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How To Envision With Voice Prototyping

August 2, 2020 By Katherine M Bex Leave a Comment

How To Envision With Voice Prototyping

Voice Activation is the future Now that we have transitioned into the tech world I’m feeling the excitement of having the tools to get started. Having the foundation of knowledge for what goes into the process of digital innovation is important. Holding the keys to the programs to get those ideas across is empowering. Adobe […]

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Business Process Improvement Innovation For CVS

July 16, 2020 By Katherine M Bex Leave a Comment

Business Process Improvement Innovation For CVS

Companies are using chatbot automation where they predict that by 2020 85% of the customer enterprise communication would happen without the involvement of a single human. There are very few websites being built today without the option of a chatbot to guide the visitor along.

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About Me

Katie finds joy in all things related to the process of communication. Whether donating her efforts to help local children’s hospitals in fundraising or helping clients reach their goals, she is a cheerleader by nature. Read More…

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