During the time of COVID, the impact of the influencer increased. And companies are responding because they know that a personal connection to a person can mean big things for their brand. During the first two months of COVID enterprise spending on Social Media increased by 74% to account for 23% of marketing budgets (HBR). While I always believed Social Influencers would increase the share of marketing budgets over time, COVID and our current lifestyles, have sped this up.
A Wired article back in 2015 states that the Disney Magic Band was created to relieve the stress of luggage logistics, ride efficiencies for guests at the park, room access, and incidentals at the resort and parks. The overall goal to create an easier experience for the visitor and increase capacity. Unfortunately, like many others, […]
Mobile and Social Take Over the Marketing World It’s most likely stating the obvious to convey how important Mobile and Social are when it comes to marketing. However, the numbers are truly staggering to consider. A whopping 23.6 hours on average is spent by Americans each week online with Social Media taking the lion share […]
How Advertising Agencies can use the Agile Framework: the Agency should create contingency and take a more Agile approach to make tweaks during campaign execution based on performance numbers. For example, if an agency is running a new campaign for a client and wants to use a new ad tech – they should make this proposal with the caveat if the numbers expected for return for this effort are not realized within the first month or two, those monies are removed and placed in a more traditional effort with an expected return.
Voice Activation is the future Now that we have transitioned into the tech world I’m feeling the excitement of having the tools to get started. Having the foundation of knowledge for what goes into the process of digital innovation is important. Holding the keys to the programs to get those ideas across is empowering. Adobe […]