• Skip to main content
  • Skip to primary sidebar

Keaton Batten

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

Resume

Screen Shot 2015-08-30 at 3.01.16 PM


 

EDUCATION

Temple University, Philadelphia PA                                                                 Graduation: 2016
Fox School of Business, Masters of Science
Digital Innovation in Marketing

University of North Florida, Jacksonville FL                                                 Graduated: 2014
Coggin College of Business, Bachelor of Business Administration
Major: Marketing | Minor: International Business
Current GPA: 3.93/4.0 | Summa Cum Laude

European Business School Paris, France                                                      Summer 2013
Study Abroad (Focus in European management and marketing)


AWARDS

  • 2015 Noel Zabriskie Outstanding Marketing Graduate Award
    • This award recognizes a single student each year that demonstrates outstanding scholarship and marketing leadership potential

SKILLS

  • Eager, ambitious, curious, data-driven, creative, Internet-savvy, and fun!
  • Proficient in MS Word, PowerPoint, Excel, and Photoshop Elements
  • Basic SEO knowledge (WordPress)
  • Conversational Japanese (Lived in Tokyo for 9 years)
  • Trained in Marketo, Salesforce, & Kapost

EXPERIENCE

SolidFire, Now Part of NetApp, Boulder, Colorado
Email Marketing Specialist | January 2016

  • Coordinated workflows associated with email development, using Kapost to manage all tasks
  • Cleaned and uploaded lead lists into Marketo and synced to Salesforce
  • Created marketing automation campaigns and email programs in Marketo
  • Worked with Marketing Stakeholders to A/B test emails and record metrics
  • Executed the Tech Target Content Syndication program

SolidFire, Boulder, Colorado
Marketing Intern | September 2015

  • Assisted the Marketing Team to help execute campaigns through digital channels.
  • Combed through and cleaned large data lists to find sales opportunities.
  • Updated contacts in Salesforce and Marketo through database tools such as Data.com and Netprospex.
  • Tracked web visits and other digital channels to alert AEs of potential customer activity.
  • Assisted with International Microsites, to update the content and assure all forms/touch points are correct.

Client Focused Media, Jacksonville, Florida
Marketing Specialist | May 2014 – February 2015

  • Worked closely with clients to coordinate and execute all services needed related to social media, printing, graphic and web development, and research.
  • Created in-house marketing content, excel documents, best practices reports and other internal resources through the use of online programs and software.
  • Analyzed client data, preformed digital audits and created monthly brag reports from Facebook, Twitter, and Linked In accounts.
  • Gained strong background in multiple social media programs including; Hootsuite, Bundlepost, & ManageFlitter.
  • Developed sales presentations and marketing materials for a diverse list of clients. 

Madewell, Jacksonville, Florida
Stylist & Visual Team Member | April 2014 – April 2015

  • Participated in the New Store Opening at the St. Johns Town Center
  • Partnered with Merchandise Manager to develop and implement product knowledge on the sales floor.
  • Worked directly with customers to enhance their shopping experience through offering styling expertise.
  • Updated the sales floor bi-monthly through new merchandise placement, visual displays, re-creating inspiration board and styling mannequin looks.                                     

Penelope T. Boutique, Jacksonville, Florida
Sales Associate | August 2011 – May 2013                                   

  • Gained versatility in daily business activities through sales, styling, visual design, and vendor relationships.
  • Designed flyers, email blasts and social media advertisements in order to increase attendance.
  • Enhanced Penelope T. social media marketing through publishing 5-10 daily updates of new merchandise, upcoming sales, promotional events and vendor spotlights via Facebook, Instagram and Pinterest.

 

Share:

  • Click to email this to a friend (Opens in new window)
  • Click to print (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

My information

  • About
  • My Interests
  • Resume
  • Social Media Best Practices

Recent Posts

  • The Art of the Click!
  • Surprising Facts about Push Notifications!
  • Brand Advocacy = Growth Hack
  • 2016 Email Marketing Trends
  • Bridging the Divide
  • The Email Send Process

Copyright © 2022 · Keaton Batten
Disclaimer: The information included in e-portfolios are posted and maintained by the applicable student. Temple University makes no representation as to the accuracy or currency of this information.

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.